Online Marketing Industry Future Essay

Exclusively available on Available only on IvyPanda® Made by Human No AI

Introduction

My internship at CCHP was a wonderful experience. I gained new skills in online marketing. Most of the duties and activities during the period widened my skills. The online marketing sector is changing rapidly due to the current trends in technology (Sheehan 46). I am pursuing a degree in communication. Most of my duties focused on marketing. This explains why I worked in the company’s web department. I prepared different power-point slides for the corporation. I e-mailed many documents to different companies. My practical skills increased during the internship period. I also translated different public relation (PR) documents. The exercise widened my knowledge about the sector.

The Future of My Field

The online marketing industry will change in the coming years (Sheehan 58). The segment is currently benefiting from every new technological development. The company provides accurate and reliable information to every stakeholder. The company’s information database (ID) is connecting many Real Estate Brokers and stakeholders in the United States and China. CCHP’s website improves the nature of communication between buyers and brokers. The above practice has made this company successful.

Many consumers are purchasing different services and goods online. The recent technological trends are helping consumers to share information. Many corporations in this sector are using the internet to attract more customers and stakeholders. The current technological trends will make online marketing more profitable and feasible. The internet is also making it easier for different companies to share information and data (Keillor 63). Social websites such as YouTube.com, Twitter.com and Facebook.com have made online marketing efficient. The situation explains why every firm is marketing its services and goods using different technologies.

CCHP uses its website and online resources such as e-mails and social media to communicate its vision. This practice has supported the goals of many real estate investors and buyers. The company also provides the best information to every stakeholder. The company has succeeded because of the current changes in technology (Hughes and Fill 48). The industry will be competitive and successful in the next two years. The “level of rivalry in this sector will increase in the next five years” (Hughes and Fill 62). This is possible because the industry is attractive. The changing economic trends are also making the industry more attractive. The increasing number of immigrants promotes the country’s economic position. The number of middle-income citizens is increasing. These individuals are purchasing new homes. The above description explains why the industry will succeed in the next five years.

Many citizens in the country are planning to buy new homes. The real estate sector has succeeded. CCHP is using the best approaches to attract every real estate broker and customer. The sector will “benefit from the current consumer demand” (Keillor 58). Many American consumers are willing to purchase new homes. The future of this firm is bright because of the above opportunities (Keillor 85). The number of graduates in every country continues to support the goals of this industry. Online marketing is a good practice because it fulfills the needs of many customers from every part of the world. The major challenge affecting this sector is cyber-crime. Many people are unable to use online services because of this challenge.

Conclusion

The firm should be ready to deal with competition. The current technological trends will support this industry. CCHP should also deal with every threat associated with cyber-crime. The above practice will support the performance of this sector. The company should consider these changes in order to support the performance of this industry.

Works Cited

Hughes, Graham, and C. Fill. Marketing Communications, New York: Routledge, 2003. Print.

Keillor, Bruce. Marketing in the 21st Century: Integrated Marketing Communication, New York: Greenwood Publishing Group, 2007. Print.

Sheehan, Brian. Basics Marketing 02: Online Marketing, New York: Fairchild Books, 2010. Print.

More related papers Related Essay Examples
Cite This paper
You're welcome to use this sample in your assignment. Be sure to cite it correctly

Reference

IvyPanda. (2020, May 22). Online Marketing Industry Future. https://ivypanda.com/essays/online-marketing-industry-future/

Work Cited

"Online Marketing Industry Future." IvyPanda, 22 May 2020, ivypanda.com/essays/online-marketing-industry-future/.

References

IvyPanda. (2020) 'Online Marketing Industry Future'. 22 May.

References

IvyPanda. 2020. "Online Marketing Industry Future." May 22, 2020. https://ivypanda.com/essays/online-marketing-industry-future/.

1. IvyPanda. "Online Marketing Industry Future." May 22, 2020. https://ivypanda.com/essays/online-marketing-industry-future/.


Bibliography


IvyPanda. "Online Marketing Industry Future." May 22, 2020. https://ivypanda.com/essays/online-marketing-industry-future/.

If, for any reason, you believe that this content should not be published on our website, please request its removal.
Updated:
This academic paper example has been carefully picked, checked and refined by our editorial team.
No AI was involved: only quilified experts contributed.
You are free to use it for the following purposes:
  • To find inspiration for your paper and overcome writer’s block
  • As a source of information (ensure proper referencing)
  • As a template for you assignment
Privacy Settings

IvyPanda uses cookies and similar technologies to enhance your experience, enabling functionalities such as:

  • Basic site functions
  • Ensuring secure, safe transactions
  • Secure account login
  • Remembering account, browser, and regional preferences
  • Remembering privacy and security settings
  • Analyzing site traffic and usage
  • Personalized search, content, and recommendations
  • Displaying relevant, targeted ads on and off IvyPanda

Please refer to IvyPanda's Cookies Policy and Privacy Policy for detailed information.

Required Cookies & Technologies
Always active

Certain technologies we use are essential for critical functions such as security and site integrity, account authentication, security and privacy preferences, internal site usage and maintenance data, and ensuring the site operates correctly for browsing and transactions.

Site Customization

Cookies and similar technologies are used to enhance your experience by:

  • Remembering general and regional preferences
  • Personalizing content, search, recommendations, and offers

Some functions, such as personalized recommendations, account preferences, or localization, may not work correctly without these technologies. For more details, please refer to IvyPanda's Cookies Policy.

Personalized Advertising

To enable personalized advertising (such as interest-based ads), we may share your data with our marketing and advertising partners using cookies and other technologies. These partners may have their own information collected about you. Turning off the personalized advertising setting won't stop you from seeing IvyPanda ads, but it may make the ads you see less relevant or more repetitive.

Personalized advertising may be considered a "sale" or "sharing" of the information under California and other state privacy laws, and you may have the right to opt out. Turning off personalized advertising allows you to exercise your right to opt out. Learn more in IvyPanda's Cookies Policy and Privacy Policy.

1 / 1