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My internship at CCHP was a wonderful experience. I gained new skills in online marketing. Most of the duties and activities during the period widened my skills. The online marketing sector is changing rapidly due to the current trends in technology (Sheehan 46). I am pursuing a degree in communication. Most of my duties focused on marketing. This explains why I worked in the company’s web department. I prepared different power-point slides for the corporation. I e-mailed many documents to different companies. My practical skills increased during the internship period. I also translated different public relation (PR) documents. The exercise widened my knowledge about the sector.
The Future of My Field
The online marketing industry will change in the coming years (Sheehan 58). The segment is currently benefiting from every new technological development. The company provides accurate and reliable information to every stakeholder. The company’s information database (ID) is connecting many Real Estate Brokers and stakeholders in the United States and China. CCHP’s website improves the nature of communication between buyers and brokers. The above practice has made this company successful.
Many consumers are purchasing different services and goods online. The recent technological trends are helping consumers to share information. Many corporations in this sector are using the internet to attract more customers and stakeholders. The current technological trends will make online marketing more profitable and feasible. The internet is also making it easier for different companies to share information and data (Keillor 63). Social websites such as YouTube.com, Twitter.com and Facebook.com have made online marketing efficient. The situation explains why every firm is marketing its services and goods using different technologies.
CCHP uses its website and online resources such as e-mails and social media to communicate its vision. This practice has supported the goals of many real estate investors and buyers. The company also provides the best information to every stakeholder. The company has succeeded because of the current changes in technology (Hughes and Fill 48). The industry will be competitive and successful in the next two years. The “level of rivalry in this sector will increase in the next five years” (Hughes and Fill 62). This is possible because the industry is attractive. The changing economic trends are also making the industry more attractive. The increasing number of immigrants promotes the country’s economic position. The number of middle-income citizens is increasing. These individuals are purchasing new homes. The above description explains why the industry will succeed in the next five years.
Many citizens in the country are planning to buy new homes. The real estate sector has succeeded. CCHP is using the best approaches to attract every real estate broker and customer. The sector will “benefit from the current consumer demand” (Keillor 58). Many American consumers are willing to purchase new homes. The future of this firm is bright because of the above opportunities (Keillor 85). The number of graduates in every country continues to support the goals of this industry. Online marketing is a good practice because it fulfills the needs of many customers from every part of the world. The major challenge affecting this sector is cyber-crime. Many people are unable to use online services because of this challenge.
The firm should be ready to deal with competition. The current technological trends will support this industry. CCHP should also deal with every threat associated with cyber-crime. The above practice will support the performance of this sector. The company should consider these changes in order to support the performance of this industry.
Hughes, Graham, and C. Fill. Marketing Communications, New York: Routledge, 2003. Print.
Keillor, Bruce. Marketing in the 21st Century: Integrated Marketing Communication, New York: Greenwood Publishing Group, 2007. Print.
Sheehan, Brian. Basics Marketing 02: Online Marketing, New York: Fairchild Books, 2010. Print.