Application of the Ten Operations Management Strategy Decisions at Hard Rock Café
After getting acquainted with the case study and the video about Hard Rock Café’s operations management (OM), one can define how the ten OM strategy decisions are applied in the company. Firstly, when designing their goods and services, the café chain offers unique meals and products that can fully meet the desires and needs of their clients. For example, it serves burgers and “higher-end items such as stuffed veal chops and lobster tails” (Heizer et al., 2020, p. 57).
Secondly, concerning quality management, the brand updates its menu and reviews how customer satisfaction rates prepare meals. Thirdly, process strategies include carefully considering the “production process, from receiving, to cold storage, to grilling or baking or frying, and a dozen other steps,” which are maintained to serve high-quality meals (Heizer et al., 2020, p. 35). Further, the café chain chooses its locations carefully and complies with local needs and rules: for instance, in tourist areas, meals are served much quicker.
The fifth OM strategy decision is applied so that the café chain’s facilities are designed to be attractive yet ensure efficient movement of the staff, visitors, and material. Next, only skilled, motivated, and passionate persons are hired by the company to ensure they can enthusiastically promote the spirit of each facility and the brand in general (Professor Bassell, 2016). Supply chain management is the seventh component, and it can be noticed that new meals are on the menu “only if the ingredients are available from qualified suppliers” (Heizer et al., 2020, p. 35).
Further, concerning inventory management, Hard Rock Café has a carefully maintained and cataloged collection of 70,000 pieces. The ninth element of operations management is scheduling. The Global Company Profile mentions that employees working shifts and facilities’ operating hours are determined to meet the needs of the staff and visitors (Heizer et al., 2020). Finally, the brand hires only professional workers and frequently upgrades its technical and other equipment to maintain stable and reliable processes.
Determination of the Productivity of the Kitchen and Wait Staff at Hard Rock
The provided materials help analyze the productivity and performance of Hard Rock Café’s personnel. Overall, more than 100,000 meals are served daily throughout the U.S., and its brand recognition is one of the highest in the world (Heizer et al., 2020, p. 57). Therefore, one may state that the kitchen staff and waitstaff work perfectly, meeting most requirements and attracting many clients. Their productivity is evaluated via regular surveys and scores, and any negative feedback is addressed immediately.
Application of the Ten Operations Management Strategy Decisions at Ford Motor Company
Eventually, the applications of the ten OM strategy decisions in Hard Rock Café and Ford Motor Company vary. For example, when designing goods, the automobile company uses different approaches and requires addressing other areas of sustainability. Managing quality in Ford Motor Company is possibly a more extended process compared with Hard Rock Café, which serves fresh meals and has to meet quality requirements every minute.
In human resources, an automobile company can use other methods to motivate employees, and when selecting its locations, it does not need to consider nearness to customers or tourist areas. Further, in layout strategies, it is much more essential for Ford Motor Company to ensure the flow of information and material, while Hard Rock Café focuses more on people. Inventory management includes varied approaches because the two companies use different raw materials.
References
Heizer, J., Render, B., & Munson, C. (2020). Principles of operations management: Sustainability and supply chain management (13th ed.). Pearson Education.
Professor Bassell. (2016). Operations management at Hard Rock Café [Video]. YouTube. Web.