Organizational development (OD) as a technique helps to effect change in a company to improve its effectiveness. It contributes to a change process, and establishes long-term activities, including operation of self-managed or autonomous teams as well as problem solving opportunities (Anderson, 2011, p.2).
OD applies to scientific knowledge on behavioral development that embraces a number of concepts, including work design, leadership skills, team building and international design. The system is a flexible scheme that entails implementation of changes. Furthermore, it should adapt quickly to changes and, when the new data is introduced or experienced, it should be ready to process it (Cummings and Worley, 2008, p. 50).
Indeed, it involves a long range of efforts that will improve problem-solving strategies, as well as its ability to face various challenges within an organization (Cummings and Worley, 2008, p. 2). Organizational development considers change a process that involves a set of such activities as planning, diagnosing, assessing, and implementing (Jex and Britt, 2008, p. 477).
The organizational development process assures the establishment of favorable relationship within a work environment and outside it and provides groups with the possibility to initiate and manage change. Further, organizational development is considered a set of core values, such as respect and commitment, genuineness and cooperation, self-awareness and improvement, democracy and feeling of justice. The process is made up of the four main activities.
These are introducing, analyzing, planning, and implementing (Anderson, 2011, p. 42). The process involves an action research scheme which allows to define the problem and analyze the reasons for introducing changes. Further, it is purposeful to plan an intervention, evaluate and implement it.
The next step will involve collecting information to assess the intervention and define whether progress has been reached or whether further interventions are needed. Furthermore, it begins when a leader envisions relevant approaches and strives to enhance organizational performance (Jex and Britt, 2008, p. 473).
Organization development relies on open systems methods and schemes so as to get a better idea of organization’s goals. Therefore, a shift occurred to one department of an organization cannot be supported without introducing shifts to other departments (Cummings and Worley, 2008, p. 50).
Organization development stems basically from three psychological theories for an organization to understand and motivate its employees. They include need theory, job analysis model, and expectancy theory that provide a deep insight into personal differences among the team members, as well as different kinds of organizational aspects that influence behavior (Jex and Britt, 2008, p. 478).
Need theory as a strategy considers motivation as a means to meet people’s needs and concerns. Need theory is strongly associated with organizational development because it is based Maslow’s theory introducing a hierarchy of needs (Jex, Britt, 2008, p. 480). It starts from the bottom with physical needs, as the basic concerns, and followed up by needs of self-esteem and actualization (McLean, 2005, p.32). Job characteristic model analyzes the way the personnel work.
It also demonstrates how an employed environment influences employees’ motivation with regard to three psychological states (Jex and Britt, 2008, p. 483). Expectancy theory focuses on motivation with regard to decisions that members make concerning the effort they will take to perform organizational tasks.
It suggests that choices about work effort are premised on particular beliefs or values that members uphold. The model is used to introduce effective techniques for an organization to enhance employee incentives, which is also possible through introducing reward systems (Jex and Britt, 2008, p. 486).
The factors that introduce organizational change and development include performance challenges, competition, organizational challenges, and technological advances. Many change strategies are more effective in reducing restraining forces and, therefore, will allow the driving conditions to provide change and decrease resistance (Jex and Britt, 2008, p. 497).
Participative management entails involving members directly in realizing the need for shifts, developing corresponding changes, and putting those into practice. It is also imperative to analyze the need for change and make significant external stakeholders believe that these changes are urgent (Anderson, 2011, p. 100).
A vision will present future perspectives allowing an organization to communicate effective ideas to their employees and provide a healthy work environment. Course of action strategy needs to be developed as well to implement change. This will act as the algorithm for an organization offering directions to present an appropriate final state while defining challenges (Jex and Britt, 2008, p. 499).
Leaders should be able to provide sufficient internal support and create a solid platform for introducing changes. In such a way, they can reduce resistance for employees to take an active part in the process of organizational change. By ensuring full commitment to an organization, leaders will play a crucial role in increasing organizational performance (Anderson, 2011, p. 150).
However, lack of effective leadership skills heightens the challenges for public institutions. In this respect, organization should be provided with sufficient resources to manage change effectively. At this point, introducing planned organizational change can foster a rational distribution of resources within an organization. In addition, the public provides a stronger force for altering their interest in products (Jex, Britt, 2008, p. 501).
In conclusion, in order to effect organization change, there is the need to resort to such stages as change identification, implementation planning, implementation, evaluation of the results, and seeking feedback. It is also important for a leader to understand the potential of the organization with regard to employees’ experience and motivation.
References
Anderson, L. D. (2011). Organization Development: The Process of Leading Organizational Change. California: SAGE.
Cummings, G. T., & Worley, G. C. (2008). Organization development & change. Vancouver: Cengage Learning.
Jex, M. S., & Britt, W. T. (2008). Organizational psychology: A scientist – practitioner approach. New Jersey: John Wiley & Sons.
McLean, N. G. (2005). Organization development: Principles, processes, performance. California: Berrett-Koehler Publishers.