In the cross-sectional study based on the agency Outreach Chicago, the independent variable is the age of the clients. People receiving service from the company can be of various ages, and the purpose of the study is to evaluate the general satisfaction level of all the customers of Outreach Chicago. The dependent variable is the level of satisfaction which will depend on the individual experiences of each person contacting the agency. For the research, a Single System Research Design (SSRD) could be used to find deviations in a small number of the company’s clients whilst changing the service options. It will be essential for the SSRD to monitor the behavior changes of the clients in various conditions imitating different supplies by Outreach Chicago. The study will then be quantitative and deviate from the initial goal of researching customer satisfaction.
A Group Research Design (GRD) is more suitable for the initial goal of the study as it works with a bigger number of participants estimating their behavior in group meanings. This qualitative research gathers unstructured data from the participants using the detailed interview method (Rahi, 2017). The GRD could be more effective in reaching the initial goal of the research. The group’s pretest can be used by having people of similar social status who have never received help or support from Outreach Chicago. The difference between people’s life quality and general satisfaction will allow for estimating of the impact of a company’s service on its customers.
Thus, the Single System Research Design is mostly used for a small number of participants aiming to collect data from an experiment using manipulation and control as tools. These tools are not responding to the initial goal of the research on the agency Outreach Chicago, and the Group Research Design is mostly suitable for the current qualitative research.
Reference
Rahi, S. (2017). Research design and methods: A systematic review of research paradigms, sampling issues, and instruments development. International Journal of Economics & Management Sciences, 6(2), 1-5. Web.