Branding
Branding as the process of cementing the company’s product and image in the public eye in a desirable manner is an intricate and complex process. For Copious, it will require extra tools that will allow it to demonstrate its competitive advantage in all its glory to the target audience. For the name of the business to remain not only memorable, but also imbued with an important meaning, it will be crucial to connect it to the company’s mission and vision (Rossiter et al., 2018). In the case in point, Copious must be immediately related to the idea of a plentiful source of ideas for social interactions and exciting parties. Denoting the presence of multiple high-quality and aesthetically pleasing resources, the name of the company correlated with the services that it provides and helps potential customers to create an immediate mental and emotional connection to the brand.
What’s in the Name
Similarly, the name in question can be described a whimsical and unusual, which helps to make it much more memorable compared to other organizations. Being typically used outside of everyday speech and belonging to the realm of literature rather than everyday informal communication, the name “Copious” will grab the audience’s attention immediately. The specified trick will help to make the company become more distinguishable among similar organizations, which will help to drive the audience’s attention to its services (Hashim et al., 2019). Moreover, the choice of a high-flown term as the title of the organization will make it look more sophisticated and refined, which will help to make it more remarkable and unique. In turn, the tagline suggests that the organization is ready to customize its products to clients’ needs:: “Celebrate your special occasions with our custom creations!.”
Logo and colors
To ensure that the concept of competence and refinement coexists with the notions of fun and excitement, thus, creating the desired impression of festivity, the company’s logo has been designed to introduce the concepts of simplicity and lightheartedness. The basic black-and-white color scheme helps to create the impression of professionalism, which is vital for the roper perception of the organization in the target market (Rossiter et al., 2018). In turn, the introduction of red and yellow contributes to the feeling of warmth and excitement, as well as the feeling of surprise and festivity, thus, diluting the official atmosphere that the rest of the logo carries (Rossiter et al., 2018). As a result, the company will be perceived both as an organization with enough substance and as a company that is capable of producing creative solution for a festive event.
Conclusion
Therefore, the company’s current logo and brand name allow customers to perceive it as fun and easily approachable. Simultaneously, the current design suggests flexibility and easy communication. Furthermore, the generalized imagery and the lack of defined items in the brand logo conveys the idea of customization and the opportunity to tailor the end product specifically to individual customers’ needs (Acevedo, 2018). Therefore, the proposed logo, tagline, and company name are likely to promote the required ideas and concepts, allowing the target audience to connect to the company and its brand product emotionally.
References
Acevedo, C. (2018). Consumer behaviour and advertising management. Scientific e-Resources.
Hashim, R., Mohd H., Mohd H., & Jamaluddin, M. R. (2019). Positioning and branding tourism destinations for global competitiveness. IGI Global.
Rossiter, J. R., Percy, L., & Bergkvist, L. (2018). Marketing communications: Objectives, strategy, tactics. Sage.