The following essay will provide an insight towards the main features of the mission and vision statement for PepsiCo. Moreover, the relations between the mission and vision statement of the company and the features of the ideal mission and vision statements will be evaluated. In addition, the essay will assess how valuable is the mission and vision statements of the company in relations to connecting structural significances with separate and group presentation.
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The following table recaps the main features of ideal mission and vision statement and applied them to those of the PepsiCo Company.
|Basic product/service to be offered (does what)||yes|
|Primary markets or customer groups to be served (to whom)||yes|
|Unique benefits, features, and advantages of products/services (with what benefits)||yes|
|Technology to be used in production or delivery||no|
|Fundamental concern for survival through growth and profitability||yes|
|Managerial philosophy of the firm||yes|
|Public image sought by organization||yes|
|Self-concept of business adopted by employees and stockholders||yes|
|Brief – so that employees can remember it||yes|
|Verifiable – able to stand the reality test||no|
|Bound by a timeline — specifies a timeline for fulfillment of the various aspirations||yes|
|Current — updated on an ongoing basis||yes|
|Focused — lists a few (3–4) aspects of organization’s performance that are important to future success||yes|
|Understandable — written in a clear and straightforward manner so that they are understood by all employees||yes|
|Inspiring — makes employees feel good about their organization’s direction and motivates them to help achieve the vision||yes|
|Stretch — goal not easily attained||no|
Table 1. Main features of ideal mission and vision statement in PepsiCo.
The mission statement précises the administration’s most significant motive for its presence. PepsiCo’s mission statement possesses every feature current excluding the equipment to be applied in the manufacture or distribution. The mission statement comprises the rudimentary produce/provision to be accessible which is foodstuffs and drinks. Moreover, the mission statement of the company shapes the principal marketplaces or purchaser assemblies to be assisted which is the auditory throughout the world (Our mission and vision, 2012).
According to the present vision statement of the company, there are no guiding towards the produce and marketplace. After reading the document, the consumer still has no knowledge of what merchandise is sold by the company that wrote this vision statement and what area of commerce are they from. The image that rises from PepsiCo’s present vision statement is devising sturdy fiscal incomes where they obtain their accomplishments in the industry at the same time as leaving a constructive inscription on the world in foodstuffs and drinks marketplace. The company maintains several different missions on the protection of the environment in order to improve their trademark parity.
PepsiCo aims its attention primarily on constructing stockholder standards by its maintainable reasonable improvement without forgetting about the environmentally friendly stewardship. PepsiCo incessantly has been initiating several platforms in order to produce beneficial conditions where the company has the ability to profit the society and upsurge prosperity of the stockholders. PepsiCo had accepted a plentiful amount of developments and associations throughout the world where in the association with the Earth Institute, they aim to surge the usage of reprocessed resources and decrease the amount of supplies used in packing.
It is crucial to the long term success of the company to maintain similar projects. As soon as their appearance is respectable in the social order, the consumers might obtain more and more foodstuffs from it in order to support the deeds of the organization.
According to the PepsiCo’s current vision statement, the main objective of the company is to evolve into a strictly sustainable corporation that will assist in creating a better following day than today in every area including environmental, societal and commercial extents. PepsiCo is willing to produce beneficial conditions where the company has the ability to profit the society and upsurge prosperity of the stockholders in order to increase their trademark parity and establish more awareness of the label to the social order and community (Johnston, 2011).
PepsiCo’s contemporary vision statement is not open to the common comprehension. Despite the fact that it is written in clear and simple language, it still requires several clarifications in order to further apprehend what concealed connotations are motivating the company to take on new missions that are aimed towards improving the environment.
As a conclusion, according to the present vision statement of the company, there are no guiding towards the produce and marketplace. This fact appears to be the flaw of the company’s image, as their vision statement fails to provide an appropriate description of what objectives the corporation is aiming to achieve. The consumer still has no knowledge of what merchandise is sold by the company that wrote this vision statement and what area of commerce are they from.
As a consequence, the vision statement is not consistent to some extent with the mission statement of the corporation. The apprehension for community appearance constituent is about the company being receptive to communal, public, and ecological disquiets.
The statement of the company generally absences what should be contained within a mission statement. “With the existing statement, PepsiCo has only included Product, Concern for Survival, Growth and Profitability and also Concern for Public Image. This statement doesn’t include customer, market, philosophy, technology, self-concept and concern for the employees factors” (Lombardo, 2015, para. 2). The apprehension for worker constituent implies that the personnel is an appreciated strength of the corporation. From the contemporary report of PepsiCo is encouraging for the workforces; nonetheless, it is able to improve its performance by the means of providing certain recompenses and preparation to the workers.
Johnston, K. (2011). The best way a company can build & manage its product mix & product lines. Web.
Lombardo, J. (2015). PepsiCo’s vision statement & mission statement analysis. Web.
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Our mission and vision. (2012). Web.