Preliminary Investigation: Smart Phone Subscription Packages Coursework

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Researching smartphone subscription packages is like hunting the proverbial moving target because there are fundamental service factors, core product features, and add-on capabilities to delight a variety of consumer wants.

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Where the mobile phone telcos are concerned, the fundamentals have to do with cell coverage, radiated signal power, and connection stability. Even the best mobile unit in the universe will steadily lose customers if the carrier plagues subscribers with “dead spots” outdoors (a function of the number of cell sites covering a metropolitan area completely), weak signals that cannot penetrate through building walls and down to basements, and such poor capacity that users experience dropped calls or are unreachable.

To an extent, high-gain antennas can offset uneven network coverage. These and other advanced features – large memory capacity, replaceable memory cards, the ability to process and display multi-media files, built-in still/video camera with flash, high-density photoreceptors for improved picture quality, QWERTY keypads, large screens, organizer suites (reminders, alarms, appointment notes, WiFi Internet access, Bluetooth and cable connectivity for transferring files and pictures, “value-added” apps such as those created by third parties for the iPhone/iTouch line, games, etc. – are both boon and bane to buyers. Mobile phone users experience high self-satisfaction at being more equipped for anything that comes along and being able to show off to friends. It is also a bane because development and market introduction cycles for handset users are measured in months, certainly far shorter than the typical subscription lock-in period.

By comparison, price is less important than value; the latter can include subscription terms which the mobile service carriers leverage in creative ways. A handy size has plunged to the bottom of subscribers’ criteria lists owing to the trade-off with larger touch-responsive screens and QWERTY keypads. And core functionality – being able to make and accept voice calls and short “text” messages – is not even a consideration anymore because the product category has developed overwhelmingly in favor of consumer delight.

References

Anonymous. “BlackBerry (What Engineers Want).” Industrial Engineer. 2007, 39 (10) 62.

Blackberry.com. “Tools of the Trade.” Strategic Finance. 2008, 90 (5) 56-7.

CBS Interactive. “Smartphones.” CNET Reviews. 2010. Web.

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Chang, Erik. “Droid Vs iPhone 3GS Vs Palm Pre Vs Mytouch 3G: Total Cost Of Ownership.” 2009. Web.

Segan, Sascha. “Cell Phones.” PC Magazine/Ziff Davis. 2009. Web.

Wirola, Lauri; Ismo Halivaara and Jari Syrjarinne. “Requirements for the Next Generation Standardized Location Technology Protocol for Location-Based Services.” Positioning. August 2009. 1 (1) 1-13.

Appendix

BrandNOKIAPALMResearch in MotionLGSamsungHTCApple
ModelE72Pixi +BlackBerry Curve 8900ExpoNexus OneiPhone
Carrier Service*Sprint NextelVerizonT MobileT MobileVerizonSprint NextelAT & T
Dead zonesY/NY/NY/NY/NY/NY/NYes
Dropped callsY/NY/NY/NY/NY/NY/NYes
Late transmission of messages or files or not sentY/NY/NY/NY/NY/NY/NY/N
Subscription fee
Unit locked to providerYesYesYesYesYesNoYes
Basic Criteria
Unit Price*Less than $50$600 or more$99Less than $50$600 or moreLess than $50$599
Communication bandCDMA to GSM 1900CDMA to GSM 1900CDMA to GSM 1900CDMA to GSM 1900CDMA to GSM 1900CDMA to GSM 1900CDMA to GSM 1900
Value-added Criteria
Keypad typeQWERTYQWERTYQWERTYQWERTYQWERTYQWERTYQWERTY
RAM size8 to >288 MB8 to >288 MB8 to >288 MB8 to >288 MB8 to >288 MB8 to >288 MB8 to >288 MB
Weight
3rd GenerationYesY/NNoYesYesYesYes
Performance speedMedium to highMedium to highMedium to highMedium to highMedium to highMedium to highMedium to high
GPSY/NY/NY/NY/NY/NY/NYes
NaviGation systemY/NY/NY/NY/NY/NY/NY/N
GamesYesYesYesYesYesYesYes
Downloadable appsY/NY/NY/NY/NY/NY/NThousands
Operating systemSymbianMicrosoftMicrosoftMicrosoftMicrosoftMicrosoftMicrosoft
* List entries merely show range of possibilities since there are too many plans to break out in this
Preliminary Investigation grid.
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IvyPanda. (2022, March 11). Preliminary Investigation: Smart Phone Subscription Packages. https://ivypanda.com/essays/preliminary-investigation-smart-phone-subscription-packages/

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IvyPanda. (2022) 'Preliminary Investigation: Smart Phone Subscription Packages'. 11 March.

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IvyPanda. 2022. "Preliminary Investigation: Smart Phone Subscription Packages." March 11, 2022. https://ivypanda.com/essays/preliminary-investigation-smart-phone-subscription-packages/.

1. IvyPanda. "Preliminary Investigation: Smart Phone Subscription Packages." March 11, 2022. https://ivypanda.com/essays/preliminary-investigation-smart-phone-subscription-packages/.


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IvyPanda. "Preliminary Investigation: Smart Phone Subscription Packages." March 11, 2022. https://ivypanda.com/essays/preliminary-investigation-smart-phone-subscription-packages/.

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