The main aim of each for profit organization is to earn money and become beneficial. To achieve it a company should ensure that it will be able to produce and sell its main services to customers. Under these conditions the issue of marketing plan obtains great importance.
Marketing plan is the best tool which can guarantee that a company will take into account all peculiarities of market and will have its own effective strategy (Reed FIDM, 2014). Being an efficient remedy, market plan should be created taking into account main aims of an organization and peculiarities of its work.
Marketing plan should be one of the main papers of every organization which exists nowadays as it guarantees its prosperity and efficiency.
Main peculiarities
Every corporation or organization nowadays should have its own marketing plan to be able to face all problems and remain beneficial. There is a special department which main aim is to create marketing plan for an organization and watch this plan to be observed. Every marketing plan should involve the executives, the staff, the distributors, and the point of sale. Being one of the main tools of an organization, marketing plan should be very detailed and structured. Different emergencies should be taken into account and possible solutions should be suggested in this document. Marketing plan is a document which regulates the whole activity of the company as its strategy is outlined in this paper (Kotler & Armstrong, 2014). Investors would rather prefer organizations with clear and well organized marketing plan.
Marketing
Main ideas presented in the marketing plan should serve as a guide for all workers of a company. This plan should be created taking into account ideas of the executive and production department, the sales unit and distribution agents. Being integral and universal, marketing plan can help to solve each problem or difficult situation which can happen as it promotes accepting wise decisions and being scared by unexpected obstacle (Pagla & Brennan, 2014). Marketing plan distributes duties and responsibility between workers of an organization for them to work with the high productiveness. Great importance of a good marketing plan can be illustrated with the help of some organizations which are very profitable and one of the main aspects of their success is an excellent marketing plan. Proctor and Gamble is one of these organizations.
Proctor and Gamble. Pampers
Being a very reputable company, Proctor and Gamble managed to become profitable and famous mainly due to its well organized marketing plan. The companys trademark is well recognized all over the world and serves as the sign of quality. The company has a great number of different goods. Pampers is one of its most famous products which became so popular due to a perfect marketing strategy (Tanner & Raymond, 2013). To understand ideality of market strategy better it is possible to watch the video A Newborn Journey of Firsts. The short movie is a perfect example of a good advertising which in its turn is a part of a marketing plan (Pampers, 2015). Great success of Proctor and Gamble serves as the best evidence of the statement of the importance of marketing plan and its positive influence on the development of a company. Marketing plan should be an integral part of work of any company nowadays.
References
Kotler, P., & Armstrong, G. (2014). Principles of marketing. Upper Saddle River, N.J.: Pearson.
Pagla, M., & Brennan, R. (2014). The development of brand attitudes among young consumers. Mrkting Intelligence & Plan, 32(6), 687-705. doi:10.1108/mip-08-2012-0077
Pampers. (2015). A Newborn Journey of Firsts. [Video file]. Web.
Reed FIDM, D. (2014). SOSTAC: The guide to the perfect digital marketing plan. J Direct Data Digit Mark Pract, 16(2), 146-147. doi:10.1057/dddmp.2014.79
Tanner, J., & Raymond, M. (2013). Principles of marketing version 2.0. Irvington, N.Y.: Flat World Knowledge.