Creativity has always been associated with products. For a long time, firms have been working tirelessly hard to ensure that they come up with creative products that are able to compete favorably in the market. Most of the large companies in the current world have gained their position because of creativity. They come up with products that are beyond the imagination of the customers. Because of this, customers get thrilled about consuming the products.
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The creativity of the products remains the best way to beat the market competition. Firms in the current market are still obliged to produce products that are able to thrill customers. However, creativity is needed on the side of consumers too. It is essential to induce creativity on the side of customers in terms of the use of the products. It is crucial to introduce new needs for an existing product. This can enhance the productivity of various industries in the service sector.
Creativity in the service industry
The hospitality industry is one of the oldest and most developed industries in the service sector. It has experienced massive growth because of the increasingly globalized world. Globalization has turned the world into a small village where an individual can move from one location to another with a lot of ease. The hospitality industry has benefited the most. This is because when an individual travels from one location to another, they would have to spend in the hotels.
Coming up with strategies that would encourage customer creativity would help this industry grow to extremely significant levels. Society has always assumed that hotels are only useful during the holidays. This has seen this industry suffer during off-peak seasons. During such times, the industry is always forced to cut down its operations. Some hotels would reduce the number of employees and the production scale in the hotels would be remarkably low.
This industry should encourage creativity on the side of its customers. The customers should not perceive the hotels as places that should be visited during the holidays. The hotels should encourage customers to develop the habit of working while on holidays.
The hotels can develop their communication systems to allow their customers to communicate easily with their offices or clients while in these hotels. He will only need a communication system right in his office to give directives to his juniors. He will be able to monitor the operations taking place in the firm while in the hotel. He will be in a position to coordinate with other line managers. This can be through videoconferencing. Such a manager will be at work away from the workplace.
This creativity would be of substantial benefit to the firm. It would enable the firm to avoid cases of reduced profitability due to low season. Although it will force the hotels to improve their systems to reflect this new demand, it will increase its profitability as well. This way, the industry will be able to grow. The management will not have to worry about the costs associated with the low seasons. Employees will also not worry about possibly lay-offs during off-peaks.
Path to Creativity in the Hospitality Industry
|New Value for Existing Product||What role should we dedicate to the initiator in finding new value for existing products?||How will we influence the decision maker to create new value for existing product?||Can we make the consumer more creative in consuming the product?|
|New Approach of Delivering Service||How will the firm reach out for the initiators to help in creation of new approach to delivering service?||What role should the decision maker play in developing new approach of delivering service?||How will the firm use information from customers to develop new approach of delivering service?|
|Creation of New Business Strategy||Can the initiator be influenced to come up with new business strategies?||How will the decision maker affect actions of the Consumer?||Based on the new demands by customers, how will the firm change its strategies?|
As shown in the above figure, the researcher recommends taking the consumer approach to creativity.