The psychology of choice is a very delicate matter that has not been fully studied yet, and all the guesses are mostly predictions and hypotheses. According to Montibeller and Winterfeldt (2015), the human brain is designed so that, like any living organism, it adapts to appropriate conditions and eventually reacts to any changes. Hence the traps occur since the brain adapts to specific situations and further deliberately adjusts one to a certain type of action. One can avoid it, but it requires self-control and a rational mindset to assess the situation and not succumb to emotional impulses soberly. Perhaps, in this way, it will be possible to deceive the brain tuned to convenient behavior.
As Guarana and Hernandez (2016) remark, all types of cognitive traps act on people with a low level of self-control. Basing an idea that tricks can be avoided by training, one can pay attention to special techniques described in the book by Baer (2014), who offers psychological methods aimed at combating such traps. For example, the author mentions special techniques that train mindfulness and are called upon to withstand all the possible manifestations of cognitive biases (Baer, 2014). One of the main ways to improve self-control, according to the author, is the thoughts of happiness and its manifestations (Baer, 2014). Therefore, wishing to avoid various brain tricks, it is necessary to be ready to repel such psychological attacks and effectively use all the available knowledge in this area. Otherwise, it will be impossible to leave the comfort zone and adequately regard all events from the point of view of rationality.
References
Baer, R. A. (2014). Practising happiness: How mindfulness can free you from psychological traps and help you build the life you want. London, UK: Constable & Robinson.
Guarana, C. L., & Hernandez, M. (2016). Identified ambivalence: When cognitive conflicts can help individuals overcome cognitive traps. Journal of Applied Psychology, 101(7), 1013.
Montibeller, G., & Winterfeldt, D. (2015). Cognitive and motivational biases in decision and risk analysis. Risk Analysis, 35(7), 1230-1251.