Quality and Handling of Data in Online Surveys Essay

Exclusively available on Available only on IvyPanda® Made by Human No AI

The increasing popularity of the Internet has offered companies the perfect platform to submit surveys to a broad audience. Traditionally, companies have used surveys to collect demographic and social data, as well as to obtain some advantageous clues on the potential of a new product (Online Survey, n.d.). As correctly highlighted in the discussion, online surveys offer a series of unquestioned advantages, including ease of data collection, low costs, and extreme design flexibility. This paper aims at providing some useful hints on the quality of the data, and on a topical and delicate issue, namely the data protection and their use in scientific research.

Among the downsides of online surveys, the quality of the retrieved data has often been questioned, as, in most cases, honesty and accuracy are not a priority of the participants (Cibelli, 2017). They may cheat for several reasons, to protect their privacy in a drug abuse surveys, or to consciously influence the outcomes of a political questionnaire. More simply, online surveys are often seen as tedious and useless, affecting the behavior of the respondents negatively. An innovative solution to make the surveys more attractive consists in gamification, a technique which has proved successful in increasing the quality of the data, especially when young people are involved (Harms, Biegler, Wimmer, Kappel, & Grechenig, 2015). The large amount of data collected in online surveys suggests further readings on how sensible data should be protected and handled in some specific case. For example, online surveys conducted in biomedical research require a dynamic consent from the respondents in order to make the data available to broader scientific research (Kaye et al., 2015). In such cases, protection, privacy, and availability of the data should be integrated into a scheme that suits the requirements of both participants and researchers.

Online surveys are largely used both for commercial and scientific purposes, offering a vast array of advantages. However, the quality of the data is not always verifiable, and different design approaches are suggested to make online surveys more attractive and effective. Also, these design approaches should take into consideration a careful and flexible use the data, especially in scientific research.

References

Cibelli, K. (2017). Web.

Harms, J., Biegler, S., Wimmer, C., Kappel, K., & Grechenig, T. (2015). Web.

Kaye, J., Whitley, E. A., Lund, D., Morrison, M., Teare, H., & Melham, K. (2015). European Journal of Human Genetics, 23, 141–146. Web.

Online Survey. (n.d.). In Techopedia Technology Dictionary. Web.

More related papers Related Essay Examples
Cite This paper
You're welcome to use this sample in your assignment. Be sure to cite it correctly

Reference

IvyPanda. (2022, January 20). Quality and Handling of Data in Online Surveys. https://ivypanda.com/essays/quality-and-handling-of-data-in-online-surveys/

Work Cited

"Quality and Handling of Data in Online Surveys." IvyPanda, 20 Jan. 2022, ivypanda.com/essays/quality-and-handling-of-data-in-online-surveys/.

References

IvyPanda. (2022) 'Quality and Handling of Data in Online Surveys'. 20 January.

References

IvyPanda. 2022. "Quality and Handling of Data in Online Surveys." January 20, 2022. https://ivypanda.com/essays/quality-and-handling-of-data-in-online-surveys/.

1. IvyPanda. "Quality and Handling of Data in Online Surveys." January 20, 2022. https://ivypanda.com/essays/quality-and-handling-of-data-in-online-surveys/.


Bibliography


IvyPanda. "Quality and Handling of Data in Online Surveys." January 20, 2022. https://ivypanda.com/essays/quality-and-handling-of-data-in-online-surveys/.

If, for any reason, you believe that this content should not be published on our website, please request its removal.
Updated:
This academic paper example has been carefully picked, checked and refined by our editorial team.
No AI was involved: only quilified experts contributed.
You are free to use it for the following purposes:
  • To find inspiration for your paper and overcome writer’s block
  • As a source of information (ensure proper referencing)
  • As a template for you assignment
1 / 1