GameStop recommendations on improving customer life cycle
The idiosyncrasy of gaming market customers requires high speciality and rapidly responsive company applications. This is the reason why the company should deeply consider customers requirements and favourites. The products of the gaming market are ‘uniquely’ perishable due to the quick dynamic markets, production and technology.
The products have little life span on the shelf and a high retail value as long as loyalty of the customer is maintained. The will ensure that the retail shelves of the games never get empty because this is the route cause of customers transfer to other outlets and eventually the business suffer from diminished demands.
To improve the customer’s lifecycles, the GameStop marketing company will implement some idiosyncratic business practices too. The implication would be that the off-the-shelf applications should not be the only option of satisfying customer’s demands. Alongside the well-stoked shelf with the latest state of the art technology, the stocks should also entail the second hand titles, which provide the options of customizing to meet special demands without any extra fortunes.
To manage the whole product sales cycle from the basics of purchasing to allocation of storage, the marketing plan should avail the options of technological dynamism that catalyze rapid growth of the company by providing a single operating platform.
By hosting the events based on the new technological evolutions, offers the customers a chance to play any highly anticipated games prior to their local releases.
The biggest challenge on the retail stores today is competition. The stores have to compete with the e-commerce world. The inquiry and supply routine is done electronically and therefore the company has to utilize the web-based retailing system to provide the required positive and lasting impression on the customers.
GameStop recommendations on ideas for prospecting
The GameStop Company has always been the top dealer of the best game models. These are some of the aspect causing the company to prosper even during the hard times. People always prefer a seller who offers quality at a relatively reasonable prize. The parents are always willing to spend on what make their kids happy thus the need to focus on the child as the main customer. The company also benefits from some of the gamers’ anticipated titles of which it places some reasonable prices thus allowing huge amount of entertainment time.
One of the main ideas of prospecting for the company will be to engage participation in the sponsorship activities with other related but smaller companies. This is a major boost to the retail stores all over the world due to positive publicity.
As a presenting sponsor, the company will have a significant presence at the professional competitions and distribution outlets such as the mobile technology, television and internet. Some of these are leading brands enjoying good youth support due to their adventurous lifestyles, considered as a dominant market niche of the gaming world.
The other idea entails collaboration with sporting clubs and firms. By working together with the professional video gaming leagues, such as the Major League Gaming (MLG) pro circuit, the company will raise the video gaming competitions to professional sports levels.
Such companies also provide players, publishers and media partners with a unique connection to a wide range of players who are prospective customers as well. Partnership prospects allows better transfer of gaming facilities or information regarding the company, to major stores across the globe thus elevating the profit margins to greater heights and assisting in the process of marketing the business for growth.