Regis University offers numerous degree programs, an adult education program, and eight master degree programs. It also works with other educational institutions through franchise programs. An internal analysis on various functional areas like marketing, management, and finance determined the competitiveness of the institution. The institution attained a total IFEM score of 2.8.
Introduction and Overview
Regis University, an institution in the education sector, is located in Denver. The key employee for the university is its president, David M. Clarke. When David arrived at the institution, it faced several problems. Clarke guided the institution to unprecedented growth. The growth resulted from the bond that the institution had with the members of the business community.
Internal Analysis
Performing an internal analysis involves considering the strengths and weaknesses that a business experiences in the course of executing its activities. The total IFEM score for the internal analysis is 2.8. This implies that the institution is strong in its operations and market.
Management
The institution experienced a major strength through the educational ability and experiences of its president, David M. Clarke. The case study shows that the president has previously been working in the academic field and in the corporate world as a chemist, an experience that comes in handy when running the university. This strength weights 0.09.
Finance
The University’s financial position is a major strength. The institution has been able to open several branches across the state of Denver. The university’s finances weigh 0.05, which signifies a low sense of urgency. Therefore, the university should continue with its fund-raising activities as they ensure its financial security.
Marketing and Service
The marketing and services on offer from Regis University weigh 2.7. This signifies a strong position. The university has been able to deliver quality services to its market and collaborate with various sectors. For instance, it has been working in liaison with the business world and other colleges in delivering its franchise program.
Production and operations
The production and operation activities weigh 2.7. This shows that these activities rate as strong. The university has diversified its activities to cover numerous locations. In addition, it has been successful in establishing other educational programs that suit it client’s needs. Such measures will ensure that the university is successful in future.
Human Resource Management
The management of human resources at the university weighs 2.2. This implies that the activities under the section rate as moderate. The university is only able to utilize its senior workers though it has other low level workers at its disposal. Therefore, the university should ensure that the low-level workers are equipped with the necessary skills so that they may efficiently serve the institution.
Research and Development
The research and development activities that the university engages in weigh 2.7. This implies that they are strong. The university often carries out research on businesses and develops programs that may suit its business needs more appropriately.
Therefore, the university should continue with its research and development efforts by holding more surveys and conferences with its clients to ensure it continuously develops programs that will adequately fulfill its business and professional needs.
Service delivery
The university service delivery methods weigh 3.0. The case study suggests that the locations of the university are easily accessible. Therefore, the university should continue with such practices which will ensure they remain relevant in the industry.
Collaborating with Business
The university’s bond with other businesses weighs 2.6. These bonds help the institution in expanding its business activities. Therefore, the university should continue creating such bonds.
Niche Market
The niche market for the university weighs 3.1. This implies that it is very strong. Adults favor the adult education program of the university. Therefore, the university should continuously establish programs that address the problems of these adults and ensure they remain the favorite institution among them.
External Analysis
The external analysis is an analysis of the threats and opportunities that a business experiences in the course of executing its activities. This analysis includes marketing, management, finance, delivery of services, production, research and development, and information systems. The total EFEM score for the internal analysis is 2.7. This implies that the institution faces favorable conditions in its operations and market.
Competition
The university only encounters competition from two other institutions. This gives it an advantage and a major opportunity in the market. The competition weighs 2.7. This implies that it is very favorable. Therefore, the university should diversify its activities to ensure it maintains its competitive advantage on its competitors.
Industry
The education industry lags behind in terms of innovations. The industry weighs 2.6. This implies that it is favorable. Thus, the university should maximize its profits by continuously making improvements to the industry and introducing new programs that may eventually aid in increasing its profits.
Economic Conditions
The economic conditions that the university experiences weigh 3.1. This implies that they are very favorable. Only Regis University experiences this strong opportunity due to its previous operations. Therefore, the university can utilize these conditions to improve on its economic performance and create a competitive advantage over its competitors.
Social Factors
The university enjoys favorable social factors in its adult education program, which weighs 2.6. The adult students have favorable environments through which they are able to excel in their studies. This is unlike other institutions that offer similar programs but in poor conditions. Therefore, the university should use the strength to its advantage and expand its educational programs to cover wider areas.
Cultural Factors
The university enjoys a favorable cultural environment, which weighs 2.8. This is mainly because adults learn on their own while youngsters also do the same. These groups do not interfere with each other. Therefore, the university should utilize the opportunity to its advantage and ensure all students excel in their studies. This will attract more students to the institution.
Demographic Factors
The demographic factors weigh 3.0. This implies that they are very favorable. The case study shows that adult learners attend separate classes from the young learners and at different times. This facilitates their learning activities and implies that the university should take advantage of the favorable atmosphere to popularize its programs and create a competitive advantage over its competitors.
Customers
The university has customers from diverse areas and ages who have made its popularity to increase over time. The customers weigh 2.8 implying that they are favorable to the university and still come to get education from it. The university has managed to get customers from through other institutions and individuals.
Thus, the university should put up methods of maintaining them and end up creating a competitive advantage over its competitors.
Critics
The critics to the university’s operational methods are threats. They weigh 2.1. This implies that they are hostile. They suggest that the manner in which the university conducts its operations with other businesses will interfere with the quality of education. Thus, the university should persist in delivering quality education that is standard while it satisfies the society’s needs and addresses the issues the critics raise.
Conclusion
From the external analysis, the total EFEM score of 2.7 shows that the opportunities and threats the university are favorable. The strategies recommended will help the university in expanding its market and in establishing a competitive advantage over its competitors.