I believe that voters research the candidates’ previous careers and review their speeches to gauge their determination, confidence, and professionalism. It appears that voters are attempting to learn additional information about the presidential candidates, for example, biography, interests, and family status. This assists people in forming a general assessment of potential presidents. Moreover, I think it is more common for voters to focus on the image of candidates for the presidency. That is perceived as a purposefully formed image of a politician, designed to emotionally, psychologically influence a particular social group (Greenberg & Page, 2018). Thus, together these elements provide additional information about the general impression of the political career and achievements of the candidates for the presidency.
Indeed, the public is also guided by the electoral program of potential presidents to understand the vectors of their performance. This is crucial because there are urgent needs in society and the state that require resolution. The voters pay attention to the political direction of the future president, such as his support in the government. At the same time, they evaluate how a politician interacts with private, public, and community organizations (Peng, 2018). Therefore, it seems that voters consider the political environment that the president intends to develop.
Moreover, they assess what challenges the newly elected president will have to face. For example, if there are recent riots, whether the president will be capable of effectively responding to them and resolving the conflict (Greenberg & Page, 2018). It is interesting to mention that the economic environment directly affects citizens and has the most significant impact on their choices. People want the president to address the economic crisis created by Covid-19, which led to a reduction in employment (Peng, 2018). Accordingly, it appears that voters evaluate the president’s election program based on economic and political considerations. At the same time, they research additional data in order to assess his image.
References
Greenberg, E. S., & Page, B. I. (2018). The struggle for democracy, 2018 elections and updates Edition. Pearson Education.
Peng, Y. (2018). Same candidates, different faces: Uncovering media bias in visual portrayals of presidential candidates with computer vision.Journal of Communication, 68(5), 920-941.