Dhuria, P., Lawrence, W., Crozier, S., Cooper, C., Baird, J., & Vogel, C. (2021). Women’s perceptions of factors influencing their food shopping choices and how supermarkets can support them to make healthier choices. BMC Public Health, 21(1), 1-12. Web.
The 2021 study by Dhuria and colleagues demonstrates to the audience how the environment of the shopping center can affect consumer behavior in terms of food choices. More specifically, this investigation made clear how the store environment might influence consumers’ intentions to buy and eat healthful food (Dhuria et al., 2021). By making healthier options more accessible, creating healthier shopping surroundings may lessen the burden of human responsibility for eating healthily (Dhuria et al., 2021). In other words, the environment that promotes a healthy lifestyle and makes healthy food choices more accessible can contribute to the human decision to purchase the offered options. Therefore, environments are crucial to the ways in which individuals comprehend details and choose to behave.
Han, Y., Chandukala, S. R., & Li, S. (2022). Impact of different types of in-store displays on consumer purchase behavior. Journal of Retailing, 98(3), 432-452. Web.
The 2022 study by Han and colleagues highlights how decorations in shopping centers can affect the behaviors and tendencies of consumers. Assessments of the in-store purchasing habits of consumers take into consideration the variety of display places that exist. Retail establishments frequently use in-store decorations, which are an effective marketing strategy to increase sales (Han et al., 2022). Such elements highlight certain products for customers and are frequently more successful than other common promotional strategies like price reductions (Han et al., 2022).
Furthermore, various in-store decoration varieties exist due to their varied positions within a specific store (Han et al., 2022). These variances have varying effects on customers. Storefront displays, for instance, could drive impulsive purchases, whereas secondary site displays might act as an indicator or draw attention to a product that is being marketed (Han et al., 2022). In this case, it is evident that visibility and attraction of displays can lead to increased purchases.
Leenders, M. A., Smidts, A., & El Haji, A. (2019). Ambient scent as a mood inducer in supermarkets: The role of scent intensity and time-pressure of shoppers. Journal of Retailing and Consumer Services, 48, 270-280. Web.
In their 2019 study, Leenders and colleagues focus on the psychological perspective of scents and their Impact on consumer behavior. Ambient fragrance is one environmental component that is still not getting a lot of coverage in the marketing literature (Leenders et al., 2019). Field testing in the retail industry indicates that a pleasing ambient aroma may boost customer spending, lengthen customer visits, improve assessments of the business and its merchandise, and increase time spent in the establishment (Leenders et al., 2019).
The composition of the scent has a significant effect on the effects it produces. For instance, its complexity influences how the scent is processed cognitively (Leenders et al., 2019). Their results imply that fragrance composition and complexity may account for why scent had a favorable impact on purchasing behavior in certain trials but not in others (Leenders et al., 2019). Overall, such findings demonstrate that it is essential for managers to opt for pleasant aromas in shopping centers.
Tlapana, T. (2021). The Impact of store layout on consumer buying behavior: A case of convenience stores from a selected township in Kwazulu Natal. International Review of Management and Marketing, 11(5), 1-6. Web.
The 2021 study by Tlapana focuses on the role of store layout in consumer behavior. According to the author, a store’s layout has a big impact on how customers behave when making purchases and shapes the perception that a retailer has of itself (Tlapana, 2021). Since they have a significant effect on in-store mobility plans, the retail experience, consumer behavior, and operational efficiency, well-constructed store layouts are essential (Tlapana, 2021). Some customers will leave a store in pursuit of one that offers quicker, more accessible, and better services if there are inconsistent layouts (Tlapana, 2021).
A more deliberate approach to retail layout can yield significant benefits in terms of increased sales, devoted customers, and, eventually, lower turnover (Tlapana, 2021). Customers find the arrangement of stores problematic (Tlapana, 2021). It was shown that the main factors influencing this are the store’s look, merchandise presentation, retail environment, in-store assistance, and availability (Tlapana, 2021). Thus, the layout of the store is a significant element that determines the perception of consumers.
Wang, S., Mirny, D., & Moulton, T. (2023). Music in consumer behavior: The effect of background music on time perception for online consumers. Journal of Student Research, 12(1), 1-9. Web.
Wang and colleagues’ 2023 study highlights how songs affect how time is perceived rather than just using them as a marketing gimmick. Background music is a crucial tool for advertising in businesses, including lyrics, tempo changes, dynamics adjustments, and many other musical elements to evoke experiences for customers (Wang et al., 2023). For instance, many people remember their early years spent waiting in line for ice cream while listening to the music played by ice cream trucks (Wang et al., 2023).
The current study adds to this body of work by assessing customer behavior and experimentally changing the background music type in a web-based purchasing activity. Their willingness to pay for a variety of hedonistic and practical items was assessed, as was their perception of the amount of time they spent on a task (Wang et al., 2023). Unlike previous research, the present findings shed light on how different musical genres affect consumers’ perceptions of time in a retail setting (Wang et al., 2023). Thus, the work contributes to a better understanding of consumer perceptions and the main factors that can shift them.