Retailers, Wholesalers and Manufacturers in Business Essay

Exclusively available on Available only on IvyPanda® Made by Human No AI

Retailers, Wholesalers and Manufacturers are three stakeholder groups that can greatly contribute to financial success or failure of a business. All three of them are involved in the supply chains of most middle and large-scale product-oriented businesses. The three groups have certain aspects in common but are drastically different in how they engage with a firm’s products and its customers. The differences apply to the amounts of goods a group is dealing with as part of its function, as well as its direct role in the chain.

Retailers earn money by acquiring things in bulk at a discount from wholesalers and reselling them for a profit. They seek to shift such things across as quickly as possible in order to reduce inventory holding expenses. They, however, then resell the items on a comparatively small scale and don’t facilitate bulk-buying. Out of the three groups, retailers are the most consumer-oriented, and offer direct customer service to those who attend them to buy products from multiple brands.

Wholesalers acquire items in bulk from producers and resell them to retailers and consumers at a profit. Wholesalers take on a moderate level of risk, acting as a part of the chain of middlemen (Bowersox, 2019). To be lucrative, they must acquire items in large quantities and deliver them to merchants on time. If the products do not sell and merchants do not restock, the wholesaler may be left with large quantities of goods that occupy their storage space and are not delivering profit.

Finally, manufacturers are engaged directly in the production of goods that are later sold to wholesalers or customers directly, depending on the industry. Although manufacturers are, just as the other two groups, in need of accounting for the costs of taxation, salaries and other business expenses, their risk is arguably the lowest of the three (Bowersox, 2019). Since the manufacturers control the quantity produced, they might adjust it depending on the current demand, thus reducing waste to a minimum.

Reference

Bowersox, D. (2019). Supply Chain Logistics Management (5th Edition). McGraw-Hill Higher Education (US). Web.

More related papers Related Essay Examples
Cite This paper
You're welcome to use this sample in your assignment. Be sure to cite it correctly

Reference

IvyPanda. (2023, January 4). Retailers, Wholesalers and Manufacturers in Business. https://ivypanda.com/essays/retailers-wholesalers-and-manufacturers-in-business/

Work Cited

"Retailers, Wholesalers and Manufacturers in Business." IvyPanda, 4 Jan. 2023, ivypanda.com/essays/retailers-wholesalers-and-manufacturers-in-business/.

References

IvyPanda. (2023) 'Retailers, Wholesalers and Manufacturers in Business'. 4 January.

References

IvyPanda. 2023. "Retailers, Wholesalers and Manufacturers in Business." January 4, 2023. https://ivypanda.com/essays/retailers-wholesalers-and-manufacturers-in-business/.

1. IvyPanda. "Retailers, Wholesalers and Manufacturers in Business." January 4, 2023. https://ivypanda.com/essays/retailers-wholesalers-and-manufacturers-in-business/.


Bibliography


IvyPanda. "Retailers, Wholesalers and Manufacturers in Business." January 4, 2023. https://ivypanda.com/essays/retailers-wholesalers-and-manufacturers-in-business/.

If, for any reason, you believe that this content should not be published on our website, please request its removal.
Updated:
This academic paper example has been carefully picked, checked and refined by our editorial team.
No AI was involved: only quilified experts contributed.
You are free to use it for the following purposes:
  • To find inspiration for your paper and overcome writer’s block
  • As a source of information (ensure proper referencing)
  • As a template for you assignment
Privacy Settings

IvyPanda uses cookies and similar technologies to enhance your experience, enabling functionalities such as:

  • Basic site functions
  • Ensuring secure, safe transactions
  • Secure account login
  • Remembering account, browser, and regional preferences
  • Remembering privacy and security settings
  • Analyzing site traffic and usage
  • Personalized search, content, and recommendations
  • Displaying relevant, targeted ads on and off IvyPanda

Please refer to IvyPanda's Cookies Policy and Privacy Policy for detailed information.

Required Cookies & Technologies
Always active

Certain technologies we use are essential for critical functions such as security and site integrity, account authentication, security and privacy preferences, internal site usage and maintenance data, and ensuring the site operates correctly for browsing and transactions.

Site Customization

Cookies and similar technologies are used to enhance your experience by:

  • Remembering general and regional preferences
  • Personalizing content, search, recommendations, and offers

Some functions, such as personalized recommendations, account preferences, or localization, may not work correctly without these technologies. For more details, please refer to IvyPanda's Cookies Policy.

Personalized Advertising

To enable personalized advertising (such as interest-based ads), we may share your data with our marketing and advertising partners using cookies and other technologies. These partners may have their own information collected about you. Turning off the personalized advertising setting won't stop you from seeing IvyPanda ads, but it may make the ads you see less relevant or more repetitive.

Personalized advertising may be considered a "sale" or "sharing" of the information under California and other state privacy laws, and you may have the right to opt out. Turning off personalized advertising allows you to exercise your right to opt out. Learn more in IvyPanda's Cookies Policy and Privacy Policy.

1 / 1