Social networks are an excellent platform for various activities. In addition to daily communication and exchange of thoughts in responses, many companies use it to promote their products or services. This step helps bring greater awareness about the company and attract a younger audience, which will improve and build the company for a new generation. The Nike Twitter account was selected and analyzed for this post, and options were proposed to increase retweets to increase the brand’s customer base.
With the development of the social network Twitter, the classification of posts that companies and ordinary users post have been developed. Among them may be classic responses that convey information about the user’s activities, opinions tweets that convey a particular point of view, or entertainment tweets in which users share something entertaining. The tweets posted on the page of the famous manufacturer of sneakers and sportswear Nike at are more similar to picture tweets, where the company constantly shares new products and their release date, that is, shows the result of its activities.
The company is already using some recommendations to increase the number of retweets. One of these is using a visual element in the form of pictures. However, this aspect is not enough, and to increase the coverage, Nike should use more hashtags, which will help them get into the main feed (Barker et al., 2013). Moreover, a valuable aspect can be more significant interaction with the audience through various surveys and interaction with responses, which will increase the engagement and loyalty of users of the social network.
I agree with the opinion of this discussion post that an excess of information can only scare away consumers. Simultaneous posting of multiple data and thoughts can lead to confusion in the responses of subscribers. In addition, a valuable aspect of this answer is that sticking to one topic a day can also prevent misunderstandings. You can diversify the content with the help of various articles, links to websites.
Reference
Barker, M., Barker, D. I., Bormann, N. F., & Neher, K. E. (2012). Social media marketing: A strategic approach. CENGAGE Learning.