Introduction
Safari software is a browser from Apple Inc and is available on Apple iPads and iPhones. The preceding edition of Safari for Windows noticeably altered the nature of the browser from something of an incomplete curiosity to a substitute with critically quick chops. Safari continues the move forward for speed, able to exceed the JavaScript engines from Google and Opera. Google’s venture in internet software commenced with a search engine and email. The investment has now extended to include the Google applications suite and the Chrome web browser. Google has also announced its speculations to bring in a web-centric operating system called Chrome OS soon. Chrome Operating System will be based on a Linux kernel and is intended to compete with the upcoming Windows 7 Operating System from Microsoft. The software will initially be targeted at netbooks. Safari web browser deals with graphics and was made by apple in 2003. Initially, it was designed as an operating system. It is one of the most widely used browsers besides Google Chrome. Safari developed in stages from internet explorer for Mac to Mac OS X Tiger of Safari 5. Google Chrome OS will be stimulated into the open-source community later this year. During the development, Safari changed ownership and versions and also improved in speed. For instance, in 2007, it was announced the fastest browser. Advanced features were being installed with time among them were top site tools. The browser was given EU in 2010 among the other twelve browsers.
SWOT Analysis for the Safari Software
Strengths
Safari is unproblematic to set up compared to other browser competitors of Firefox, Chrome, and Opera. It uses the Apple Software Updater to renew itself with the current updates. The Safari support center gives technical assistance including programming and other guides. It is also a sample code to help with making Safari extensions. The software growth program gives tools that aid to makes a digital certificate for extensions. This enables easy installation on Safari, protects any meddling, and also ensures that only the owner can do any editing. It is possible to join the discussion forums and post any questions for open discussion with other manufacturers and developers. The software is built with normal web technologies. Safari extensions accomplish precisely in the browser and reduce the chance of an extension causing crashes or unsteadiness (Swinton).
Weaknesses
As can be deduced from the Macworld website, Safari does not come with an uninstaller. This is inconvenient because it must be uninstalled using the default Windows add or remove programs option or a third-party remover (Macworld iPad).
Opportunities
The software is built with normal web technologies. Safari extensions accomplish precisely in the browser and reduce the chance of an extension causing crashes or unsteadiness. This adds up to the opportunities available for this software. A lot of support resources are available even online.
Threats
The software encounters competition from other fast-developing software like Google and opera. The software lacks competitive strength because of pressure to improve the features to meet the already existing standards.
SWOT Analysis for the Google Chrome
Strengths
The software has constructive brand gratitude in mind of priority audiences. The users already recognize Google products and are most likely to use the new product. Other related applications and services for email, production software, and web browsing are already in the market (Orr 1). Google Chrome has attracted many users due to its high speed and stability. It minimizes designs but uses advanced technologies. In addition, chrome can search, download and manage bookmarks. It is also designed to import other settings from other website surfers. It’s another added advantage is its ability to tab-browse. Google chrome has the strength of working at high speed, being stable, and safe to use. Its applications and interface are simplified and efficient. The browser suggests a search or web page hence simplifying typing.
Weaknesses
There is no prior full operating system experience available in the market for Google Chrome. This is likely to decrease the confidence that the consumers have in the software. Another weakness is that Google Chrome lacks agreements with system vendors and branded computer manufacturers for operating systems. This means the market established is not yet extensive and may take time before the team can work on compatibility. There is no reputable track record to accelerate the quality assurance of the product. This is because the product is new in the market and establishing a good historical track record may take some time. The post-sales support and issue appreciation procedures are not published (Orr, p. 5).
Opportunities
The software ability to migrate computer-based software and local data storage to web-based services and cloud storage is desirable. Another opportunity is the proven boost in Google web browser market share through pre-install on netbooks. Google Chrome introduce tiered offerings in price, presentation, and functionality with regular user experience for netbooks using both x86 and ARMbased processor gadgets. It is worth noting that the software builds momentum in the open-source community of software users for the application ecosystem (Orr, p. 6).
Threats
One major threat that the software will encounter is additional disintegration of the Linux Operating System market. This will eventually affect its extent of market penetration. By employing a multi-vendor operating system strategy, system producers will lose preferential pricing for indispensable hardware components and rival operating systems. The accessibility of the Chrome operating system has been postponed beyond the second half of 2010. This is hurting the confidence of prospective users (Orr, p. 6).
The MAC iPad
An iPad is the first tablet computer from Apple. The MAC iPad comes with an immense list of features that has made it so popular. This has made it create a record in its sales. The Apple iPad works on the same principles as the iPhone. In addition, it contains a host of new features. The iPad uses the same operating system like an iPhone though they are not entirely similar. Some applications used by the iPhones can also be used by iPads.
SWOT Analysis of the iPad
Strength
The iPad has a liquid clear display made to resist damage by scratches. The iPad also has two integrated speakers. The speakers provide a good quality sound through the sealed channels. It also has the option of using your MAC iPad as an iPod. The battery is made powerful enough to store adequate charge. Connectivity options in the Apple iPad are present in great quantity. The device has an option for connecting to other devices through Bluetooth. It also has an enhanced internet connection. All these advantages add up to the strengths associated with the iPad.
Weaknesses
This device enables many features including video chatting and calling and therefore the camera is important but is missing from the device. The iPad does not support the usage of a flash player. While browsing through the internet, some file types are essential to the user. The USB Slot is not available making the device lack the basic characteristic of a modern device. Multitasking is unavailable on the iPad therefore more than one task cannot be executed. Apple iPad does not provide any real multitasking solution which is a basic feature for new devices. Nevertheless, the iPad provides an option to multitask by minimizing one of them.
Opportunities
This device gets rid of paper as it can allow small business records to be saved in it. The mail application on iPad gives you a natural new way to see your email. This can make business communication easy and convenient. The iPad can be held in the landscape for a split-screen view showing both an opened email and the messages in your inbox. This enables it to easily get through lots of emails speedily. The small business owner can navigate through the messages quickly and respond to his clients quickly. All this adds to the MAC iPads opportunities to be adopted by small enterprises (Chapman, p. 7).
Threats
The device has recently been introduced to the market and has some missing features. The consumer demand for the iPad has not yet been met. This is a threat because more improvements are expected to win the consumer’s confidence. The competitor’s intentions to improve new technologies and ideas are other threats that are encountered by the iPad (Chapman 8).
References
- Chapman, Alan. SWOT Analysis Method and Examples, with Free SWOT Analysis Template. New York: Alan Chapman Pub., 2006.
- Macworld iPad. Touch & iPhone Applications Review Essential Collections. 2009.
- Orr, Jeff. The Role of Google Chrome OS in the Netbook Market. New York: ABL Research, 2009.
- Swinton, Lyndsay. How to do a SWOT Analysis: Strategic Planning Made Easy. 2005.