Sample Persuasive Message and Behaviors of E-Tailing Research Paper

Exclusively available on IvyPanda Available only on IvyPanda

Introduction

Modern methods of communication present their challenges to users and senders alike. However, this does not imply that rules of effective communication do not apply to them. Through the use of three behaviors inherent in e-tailing and a sample persuasive letter, the paper shall demonstrate why it is essential for information dispatchers to adhere to basic etiquette and proper communication skills.

We will write a custom essay on your topic a custom Research Paper on Sample Persuasive Message and Behaviors of E-Tailing
808 writers online

Three behaviors inherent in e-tailing

The three behaviors chosen for analysis within this paper include convenience, perception of the web store environment, and web shopping enjoyment. In the study, it was found that convenience is an important determinant of consumers’ decision to engage in online shopping. This was large because online shopping allowed them to save on time; they did not have to visit the retail stores physically. Furthermore, convenience was also understood in the sense of overcoming geographical limitations since a customer based in Mumbai could shop from a store physically located in London. Consumers also thought that online retailing was convenient because it offered them a greater range of alternatives to choose from.

The communication medium that is linked to convenience is instant messaging. This is because the process of online purchasing and inquiring is best achieved through instant messaging; the former can only be done when buyers interact with online retailers. (Prasad & Aryasri, 2009)

Consumer perception of web store environment also has a direct effect on e-tailing. This is because consumers perceive online shopping as a source of enjoyment and engagement. Consequently, the more favorable a website environment was, the more likely it was to elicit positive emotions from the retailer and the more likely one was to make a purchase. In this regard, the communication medium that is associated with web store environment perception is an actual website or a retail store. This is because consumers’ reception of the website quality or the navigational characteristics of a website has a positive association with their intentions to shop. These are qualities that are present in a retail store website. (Prasad & Aryasri, 2009)

Web shopping enjoyment is another important facet of e-tailing. It has been found that consumers consider e-tailing as a source of entertainment and interaction. They are looking for something that will stimulate them. As a result, there is a need for e retailers to meet these social needs and they have been met through interesting features and displays. There are several communication media that can be associated with this behavior and they include video clips, video games, and illustrative web pages. (Prasad & Aryasri, 2009)

How each medium enables e-commerce

As noted above, the major communication mediums associated with the three behaviors inherent in e-tailing are the online store webpage, instant messaging, video clips, and video games. Online store web pages are the most critical of the communication mediums identified above because this is the first part a potential buyer accesses. These web pages facilitate e-commerce through several approaches.

First of all, they contain product information either through text or pictures. Here, consumers can see what they are going to purchase, and additional features on the commodity are also given. This is the reason why shoppers prefer an illustrative and high-quality website that allows them to find and understand product information easily. E-commerce is therefore facilitated by letting consumers know what is on offer and hence causing them to buy them.

1 hour!
The minimum time our certified writers need to deliver a 100% original paper

Purchasing processes are also made possible through web pages since consumers can learn about prices, methods of delivery, and purchase through this same communication medium. It can increase patronage to the concerned e-retailer. Consumers prefer e pages that are easy to navigate for these very reasons and when those qualities are met then eCommerce is easily facilitated.

Instant messaging is another important communication medium in e-commerce. It is essential because it allows for interactions between shoppers and online retailers who can then give additional information to one another through instant messages. E-commerce is therefore made easy by giving a platform to purchase the product and also by offering a marketing opportunity to the concerned sellers. Video clips are used for advertising.

They provide an attractive way of telling consumers what they can get. It is therefore a marketing opportunity for retailers who can get consumers’ attention through creative and entertaining video clips. Lastly, video games have also been used by companies like E bay. These are important methods of increasing patronage or first-time sales in e-commerce by making the online retailer store a fun place to visit.

Analysis of each behavior using the communication process

Convenience as a behavior inherent in e-tailing can be analyzed through the eight elements of the communication process. In this case, the environment required to make convenience possible is an interactive online atmosphere through instant messaging. The purpose of making shopping convenient is to facilitate sales and customer satisfaction. The sender and recipient in this kind of behavior are the online buyers and re-seller respectively.

In this regard, the technology used is the internet; specifically instant messages and website content development. The actual message needed to promote convenience is that products are worth buying. Noise that would minimize convenience can be depicted through a website that has a complicated online purchasing method and feedback is information from consumers that an online retail store is hard or easy to use.

The environment that contributes towards web store environment behavior is an interesting webpage. Senders and recipients are online and re-seller respectively. The message that facilitates such behavior is that the webpage is interesting. The technology used is website content development. The purpose behind a website environment is to increase repeat sales and the interest of consumers. Noise that would ruin a web store environment is a complicated webpage. Feedback would be repeat sales if the web store environment is on point and few sales if negative.

Web shopping enjoyment is a behavior that is facilitated by the buyer as the recipient and the e-retailer as the sender. Its purpose is to increase customer satisfaction and hence repeat sales. The message is that one’s shopping experience is rich. Technology that facilities web shopping enjoyment is comprised of video games, video clips, and web content development. Noise in this regard would constitute bad and ineffective clips or very long video games. Feedback on web shopping enjoyment can be witnessed through actual purchases as well as repeat sales. (Roebuck, 2006)

Remember! This is just a sample
You can get your custom paper by one of our expert writers

Sample persuasive message aimed at a virtual audience

Dear reader

Amazing opportunity to make money!

Are you tired of struggling to make ends meet? Quest Net offers you a stress-free way of boosting your income.

All you need is a small fee to make a purchase at our online stores and tell someone about the product. Any new sale made courtesy of your introduction will be commissioned and the amount will be sent to you. The more people you bring, the more money you will make!

Why you should sign up:

  • We have been in online network marketing for almost ten years and are therefore reliable
  • No capital is required
  • No educational qualifications are required
  • No experience is needed
  • No penalties or deadlines imposed on members
  • You will get orientation from our older members through workshops
  • We have a worldwide network that allows you to enjoy commissions in any part of the world
  • Our products are worth the investment
  • Tremendous opportunity to meet business people and network

You may wonder what’s in it for us; we do not have wholesalers, retailers, or any intermediaries. Instead, we rely on word-of-mouth marketing so that the savings made by the elimination of marketing channels are directed to you as commission.

You can check our credentials by attending any workshop near your hometown in any part of the world- you will hear testimonials of how Quest Net has changed other people’s finances. All other information can be found on the Quest net website. This can be a life-changing opportunity for you so please go ahead and join.

Yours sincerely,

We will write
a custom essay
specifically for you
Get your first paper with
15% OFF

Quest net marketing administrator

Paul McLain.

Conclusion

The three behaviors chosen for analysis were mostly dependent on instant messaging, video clips, video games and web pages as their communication mediums and the latter encouraged e-commerce through the provision of a marketing platform. It was found that the purpose behind most of the three behaviors inherent in e-tailing was getting consumers to purchase products or to have them come back. Therefore feedback would be obtained through increased sales.

References

Roebuck, D. B. (2006). Improving business communication skills (4th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.

Prasad, C. J. S., & Aryasri, A. R. (2009). Determinants of shopper behavior in e-tailing: An empirical analysis. Paradigm (Institute of Management Technology), 13(1), 73.

Print
Need an custom research paper on Sample Persuasive Message and Behaviors of E-Tailing written from scratch by a professional specifically for you?
808 writers online
Cite This paper
Select a referencing style:

Reference

IvyPanda. (2021, December 22). Sample Persuasive Message and Behaviors of E-Tailing. https://ivypanda.com/essays/sample-persuasive-message-and-behaviors-of-e-tailing/

Work Cited

"Sample Persuasive Message and Behaviors of E-Tailing." IvyPanda, 22 Dec. 2021, ivypanda.com/essays/sample-persuasive-message-and-behaviors-of-e-tailing/.

References

IvyPanda. (2021) 'Sample Persuasive Message and Behaviors of E-Tailing'. 22 December.

References

IvyPanda. 2021. "Sample Persuasive Message and Behaviors of E-Tailing." December 22, 2021. https://ivypanda.com/essays/sample-persuasive-message-and-behaviors-of-e-tailing/.

1. IvyPanda. "Sample Persuasive Message and Behaviors of E-Tailing." December 22, 2021. https://ivypanda.com/essays/sample-persuasive-message-and-behaviors-of-e-tailing/.


Bibliography


IvyPanda. "Sample Persuasive Message and Behaviors of E-Tailing." December 22, 2021. https://ivypanda.com/essays/sample-persuasive-message-and-behaviors-of-e-tailing/.

Powered by CiteTotal, easy referencing machine
If you are the copyright owner of this paper and no longer wish to have your work published on IvyPanda. Request the removal
More related papers
Cite
Print
1 / 1