The Apple vs. Samsung battle is about far more than just which smartphone to buy. Choosing an iPhone or a Samsung means committing to a specific ecosystem, user experience, and privacy features, as well as an update policy. This essay seeks to inform you of all the factors that must be considered before making the best selection for you. However, with each new generation of flagships, Samsung strives to deliver the latest technological breakthroughs. This essay presents the value that Samsung creates for its customers and names external influences that would shift its competitive strategy in the future.
The value creation approach taken by Samsung is strongly influenced by its business rivals, such as Apple. Fundamentally, Samsung builds value for its large customer base by imitating distinguished products and services offered by other technologies. The company improves lives by creating products with the end user in mind. Samsung has demonstrated this capability through its Samsung Pay system, which is compatible with current equipment, and the Samsung Galaxy S6 phones, which offer improved battery life compared to its rival, the iPhone 6 (Strategic Focus, n.d.).
By providing these products, Samsung can offer its customer base ideal problem-solving resources that match the cutting-edge technologies in the market. Additionally, the company operates within a relevant price-quality ratio, enabling it to find the best price for emerging technologies. Consequently, customers have a unique opportunity to experience the technology at a fair rate compared to companies that have developed differentiated products or services. The customers’ monetary value is sustained through the company’s ability to provide the best price in the competitive market.
Over the next several years, the external environment is likely to influence the competitive approach employed by Samsung. Several low-end imitators, such as Xiaomi, have established themselves within the industry through an online system and a fan base network that disrupts the traditional model (Strategic Focus, n.d.). Consequently, Samsung’s traditional model will be disrupted, resulting in a loss of its customer base. This trend has been proven by Micromax’s ability to overtake Samsung as a low-end producer in India (Strategic Focus, n.d.).
Due to patent infringement, Samsung will likely face more lawsuits following its imitator approach. Samsung delivers some of the most recent technological breakthroughs that help create value for its customers. However, the company is likely to shift its competitive approach given the rise of low-end imitators. Samsung continues to deliver the latest technological breakthroughs in each new generation of flagship devices.
Reference
Strategic Focus. (n.d.). Apple vs. Samsung: Apple differentiates and Samsung imperfectly imitates.