Qualifications
Eligible candidates for the above-mentioned position are required to possess the following qualities and educational background;
- Have the ability to read, write, and solve basic arithmetic problems
- Have a Bachelor’s Degree in Marketing or any other related fields, and a Masters Degree in Marketing will be an added advantage
- Be computer literate and have the ability to prepare and deliver presentations; compose, edit, and create written marketing materials
- Have strong communication and interpersonal skills including the ability to convince and influence others
- Have strong knowledge and techniques in advertising and sales promotion
- Have at least five years experience in sales and marketing
- Ability to maintain professionalism and a positive image of the company to the public
- Willingness to travel and work anywhere in and out of the country
- Have a clean driving license in less than 60 days after employment
- Willingness to work on a flexible schedule, which includes working late and occasionally overnight and weekends
Assessment Criteria
During interviews, the eligible candidates will be assessed on the basis of their ability to answer the questions listed below relative to the scoring key.
Skill and Competence Evaluation/Testing
Furthermore, to test the abilities and competencies of the successful candidates, there is the need to evaluate their performance. Performance in sales and marketing entails various components including competence, motivation, and opportunity. Additionally, there is the need to test the successful candidates on the basis of their ability to deliver the sales results. Thus, evaluation of the candidate’s competence should include assessing the background knowledge and sales skills.
Here, assessment tools such as the Behaviorally Anchored Rating Scales (BARS) are useful in assessing product knowledge. BARS is divided into four levels, which include novice (knowing the names of all products), competent (knowing the names of all products and describing their features to customers), proficient (knowing the names of all products and reviewing their features without seeking assistance from the catalog or other salespersons), and expert (knowing the names of all products, reviewing product features with customers, and explaining product benefits to customers).
Conversely, sales results are evaluated by considering individual performance against the sales goals, measuring the results as opposed to evaluating the sales activities, and evaluating teamwork in complex, challenging, and high-value situations. Finally, after employing the above-mentioned evaluation criteria, the candidates can then be categorized into top performers, high performers, underachievers, and unacceptable performers. This process allows one to come up with a final list of candidates who can create a strong link between the company and the clients.