The customer segment helps the company identify potential customers. It is achieved by breaking down and placing the customers in terms of age, income, marital status, and geographic location. Our segment is the women between the ages of 19-45 with middle income. These clients are more concerned with their peers’ social position and appearance insight, including their peers, families, and workplace. The company does not attract as many low-income customers since many perceive our charges are too high and do not require the kind of service we give.
Customer Relationships
Serenity Castle believes that customer relationship is the best and crucial strategy in maintaining and bringing more clients. The key to having a good relationship with customers by haircare company include being respectful, friendly, and kind. Having the best experience with customers in the salon and avoiding bad and negative experiences such as frustrations and personal problems affecting the customer is also critical and is taken seriously by our employees. At Serenity Castle, we strive to be friendly and create a strong bond with our customers. We ensure that our customers’ experience in the salon leaves a smile on their faces and develops confidence in our products (Dun, 2021). We achieve this relationship by offering incentives to clients who bring make new referrals to our salon.
Channels
Our marketing channels in Serenity Castle focus on Facebook Ads, Tiktok advertisement, Instagram, Email list, Google Ads, and My website. Online channels help us reach out to our clients with ease and minimal cost since most are social media. With TikTok Ads and Instagram, we tailor the needs of our target client, and with Google Ads, we ensure that customers get help driving traffic to our website. Also, we reached local traffic by distributing flyers to the local community and local businesses. By using various channels for marketing and advertisement, our company is assured of receiving different clients and increase revenue fast.
Value Propositions
Value propositions are what distinguishes us from our competition and give clients a chance to visit our salon. We best narrow down the proposition value to a handful of things showing how we are the best hair care providers. The experience with customers at serenity castle is unforgettable and leaves them with a million bucks reason to smile. We provide specialized luxury service, high-quality, well-trained staff, and first-rate facilities. We promise your contentment with our services at a reasonable price.
Key Activities
The key activities that make us achieve value propositions are undisputable. We have highly-trained staff who help us provide premium services that other salons can’t. We also have efficient digital marketing strategies that increase our revenue. Serena Castle invests heavily in training employees to offer specialized services. But it is worth it since we can recover by charging premium prices for unique services. Finally, we get loans that we use to purchase new equipment.
Key Resources
At Serenity Castle salon, we invest in our customers by ensuring they engage in 30 hours of free training and continued education. Our employees are the most incredible resources, and they should continue with the activity all through. We re-invest 8% of our earnings each year to upgrade, buy new equipment, and adopt new technology. By doing these, normal operations of our company are not interrupted and ensure clients receive the best service.
Key Partnership
We have partnered with several boutique stores, wellness coaches, and masseuses. Our partners assist clients in improving their overall wellness and learning how to take better care of themselves. We’ve also expanded our recommendation programs to our partners, who have helped us gain new clients on a daily basis. Our organization believes in collaborating alongside different enterprises to assist us in achieving more clients and improving our reputation.
Revenue Streams
About 75% of our revenue is generated from daily operations.20% of our revenue comes from selling salon products from our stores. Another source of increasing income is selling online articles and providing hairstyling tips to improve sales over the next eight months. Serenity Castle believes that adding several revenue-generating streams ensures some flexibility and insurance of slow time and makes the business run as it should.
Cost Structure
We are currently renting a facility to offer our services. We have also taken a small loan to improve structure and purchasing equipment and a plan of buying our location in 2-4 years. Also, the project of adding 6-7 stylists to our company is underway. We have a goal of hiring two new stylists after every six months as the demand increases. The current budget is a 17000$/Mo for salaries.
Reference
Dun & Bradstreet. (2021). Hair Care Services Industry Profile. First Research.