Singapore Airlines: Strategic Options Report

Exclusively available on Available only on IvyPanda® Made by Human No AI

Singapore Airlines (SIA) is one of the most thriving and influential companies in the global aviation industry with tremendous potential for further growth. Although the company has a substantial international presence, it can expand its service to new geographic regions. This primarily concerns North America, where demand for traveling is steadily rising. To achieve this aim, like Thai airlines, the company should implement efficient ultra-long-haul services to avert the hassle of connecting flights (Qin, 2020). Such a service will entail extra expenditure on installing advanced equipment and even purchasing new aircraft. The additional problem is related to the exchange rate fluctuation, which can cause issues while converting currencies. The company should also aim at catering to domestic traveling within Singapore by introducing a carrier that provides internal flights at premium pricing.

In this regard, the airline can use promotional strategies, including digital and traditional media, to target the customers. For instance, Singapore Airlines should deliver its service by allowing customers to book tickets through social media platforms such as Facebook, Instagram, Twitter (Pramitha et al., 2018). This method should also be applied in all other countries. It is worth noting that the main challenge is that before visiting the new foreign market, SIA should understand the need and values of regional culture. This also requires hiring and training the appropriate staff that is aware of the cultural aspects of customer behavior profoundly.

SIA offers comparatively expensive full-service carriers for the population insensitive to pricing, especially from the upper and middle-class. Nevertheless, the middle eastern competitors have started to consider price sensitivity and provide the economy product (Qin, 2020). Thus, the company should segregate the full-service carriers into two categories, namely, carriers delivering luxurious premium products and lower-cost carriers containing compulsory business amenities (Qin, 2020). The primary risk associated with this plan is that customers may not appreciate such options adequately, which resulted in an insignificant increase in revenue.

References

Pramitha, D. A., Wasito, T., & Ozali, I. (2018). Strategy formulation to increase the passengers of Singapore Airlines. Journal Management Transportation & Logistics, 5(2), 141-152. Web.

Qin, T. (2020). In The 3rd International Conference on Economy, Management, and Entrepreneurship (ICOEME 2020) (pp. 271-279). Atlantis Press. Web.

More related papers Related Essay Examples
Cite This paper
You're welcome to use this sample in your assignment. Be sure to cite it correctly

Reference

IvyPanda. (2022, February 28). Singapore Airlines: Strategic Options. https://ivypanda.com/essays/singapore-airlines-strategic-options/

Work Cited

"Singapore Airlines: Strategic Options." IvyPanda, 28 Feb. 2022, ivypanda.com/essays/singapore-airlines-strategic-options/.

References

IvyPanda. (2022) 'Singapore Airlines: Strategic Options'. 28 February.

References

IvyPanda. 2022. "Singapore Airlines: Strategic Options." February 28, 2022. https://ivypanda.com/essays/singapore-airlines-strategic-options/.

1. IvyPanda. "Singapore Airlines: Strategic Options." February 28, 2022. https://ivypanda.com/essays/singapore-airlines-strategic-options/.


Bibliography


IvyPanda. "Singapore Airlines: Strategic Options." February 28, 2022. https://ivypanda.com/essays/singapore-airlines-strategic-options/.

If, for any reason, you believe that this content should not be published on our website, please request its removal.
Updated:
This academic paper example has been carefully picked, checked and refined by our editorial team.
No AI was involved: only quilified experts contributed.
You are free to use it for the following purposes:
  • To find inspiration for your paper and overcome writer’s block
  • As a source of information (ensure proper referencing)
  • As a template for you assignment
Privacy Settings

IvyPanda uses cookies and similar technologies to enhance your experience, enabling functionalities such as:

  • Basic site functions
  • Ensuring secure, safe transactions
  • Secure account login
  • Remembering account, browser, and regional preferences
  • Remembering privacy and security settings
  • Analyzing site traffic and usage
  • Personalized search, content, and recommendations
  • Displaying relevant, targeted ads on and off IvyPanda

Please refer to IvyPanda's Cookies Policy and Privacy Policy for detailed information.

Required Cookies & Technologies
Always active

Certain technologies we use are essential for critical functions such as security and site integrity, account authentication, security and privacy preferences, internal site usage and maintenance data, and ensuring the site operates correctly for browsing and transactions.

Site Customization

Cookies and similar technologies are used to enhance your experience by:

  • Remembering general and regional preferences
  • Personalizing content, search, recommendations, and offers

Some functions, such as personalized recommendations, account preferences, or localization, may not work correctly without these technologies. For more details, please refer to IvyPanda's Cookies Policy.

Personalized Advertising

To enable personalized advertising (such as interest-based ads), we may share your data with our marketing and advertising partners using cookies and other technologies. These partners may have their own information collected about you. Turning off the personalized advertising setting won't stop you from seeing IvyPanda ads, but it may make the ads you see less relevant or more repetitive.

Personalized advertising may be considered a "sale" or "sharing" of the information under California and other state privacy laws, and you may have the right to opt out. Turning off personalized advertising allows you to exercise your right to opt out. Learn more in IvyPanda's Cookies Policy and Privacy Policy.

1 / 1