Sport in a social context is much more than just entertainment or business. It has various economic, cultural, and educational functions. Professionals, sports organizations, and sports programs are key contributors to the importance of sports in society. Because this area is so popular and important, it is quite commercialized, and there is controversy about it. Some people believe that commercialization is detrimental to the sport at all levels, while others argue that it is more beneficial for both sport and society.
Commercialization in sports is about profiting from sports. This phenomenon has many positive effects not only for those who directly work in this area but also for society. Increasing revenue helps athletes and sports organizations increase participation, improve performance and attract support (Kurbatova, 2020). As technology becomes an increasingly important element of sports, and as sports compete against each other to attract participants and spectators, funding becomes even more critical. Commercialization of sports helps sports to be an important element of the couture. Without funding, the sport would not have such global popularity all over the world and would not be able to fulfill its social functions. The media, cinema, and social media are making their contribution. Thanks to commercialization, many athletes and organizations are engaged in charitable activities, help develop young talents, and promote a healthy lifestyle among young people. In addition, the commercialization of sports is a powerful motivator for young people to play sports and lead healthy lifestyles. The economic component is just as important, as the sport is a profitable and significant engine in the country’s economy. All these advantages are an integral part of the commercialization of sport, which makes it important and beneficial.
Along with many benefits, commercialization in sports can also have negative consequences. For example, some people believe that commercialization has changed the game for the worse and is destroying traditional social bonds between fans and clubs. These connections are an important social component for many, and this gap negatively affects their lives. These negative effects are also part of commercialization.
In general, and like any other global phenomenon, the commercialization of sports has both positive and negative consequences. However, in the long term, in a social context, commercialization is more of a positive phenomenon. It serves as a driver for the development of sports and people’s motivation, allowing to strengthen all the important roles that sports play in people’s lives.
References
Kurbatova, L. N. (2020). Sociological Analysis of the Institutional Status of Contemporary Sport. In First International Volga Region Conference on Economics, Humanities and Sports, 814-818. Atlantis Press. Web.