It sounds like the decision maker at Starbucks has high confidence in the success of the new fall drink, but the data suggests otherwise. It’s important to communicate this finding clearly and carefully, as it may be difficult for the decision-maker to accept. First and foremost, it is important to provide the decision-maker with more than just the statistics and evidence gathered from the potential consumers. It involves providing them with an accurate analysis of the data and insights from secondary sources that can help to back up your findings (Hair et al., 2021). It is also important to explain the potential risks of launching this new drink, such as poor product quality or higher production and distribution costs that could lead to higher prices. This could lead to decreased sales, which would not benefit the company’s overall business. By providing the decision-maker with all of the evidence, as well as thorough analysis and insights from secondary sources, a more informed decision can be made that would benefit the company’s future.
Additionally, it is important to consider the decision-maker’s ideas and opinions when making decisions. While it may be tempting to ignore the decision-maker’s opinion, it is important to consider the decision’s potential impact on the company’s future (Leuz, 2018). Ultimately, it is important to make an informed decision that benefits the company’s overall business. By providing the decision-maker with accurate evidence and analysis of the data, you can make a more informed decision that benefits the company and its future.
Overall, the key is to present the findings clearly and objectively and to provide the decision maker with all the information they need to make an informed decision. By presenting the data and explaining its significance, it’s possible to help the decision-maker understand the potential consequences of launching the new fall drink and help them make a decision that is in the company’s best interests.
References
Hair, J., Ortinau, D., & Harrison, D. E. (2021). Essentials of Marketing Research (5th ed.). McGraw Hill.
Leuz, C. (2018). Evidence-based policymaking: promise, challenges and opportunities for accounting and financial markets research. Accounting and Business Research, 48(5), 582–608. Web.