Strategic Planning: Achieving Away-From-Home Experience Essay

Exclusively available on Available only on IvyPanda® Made by Human No AI

Vision

To create a dependable and superior bed and breakfast location that visitors can always count on.

Mission

To create a relaxing, home away from home experience where visitors will feel valued and cared for through continual added value and superior service provision.

Value statement

  • To carry out business in a principled manner by working with ethical suppliers
  • To encourage great services by offering our staff the best workplace environment
  • To deal with consumer concerns/ complains in a caring and fair manner
  • To foster an environment of accountability amongst all staff by making ethical decisions

The vision statement is invaluable to the success of this bed and breakfast business because it explains the big picture. In other words, it answers the ‘who’ and ‘what’ of the organization. This hotel was set up in order to provide leisure services to visitors at the selected location.

Therefore, the vision statement has responded to the “for what?” aspect of this business (Kono, 1994). However, it cannot just be a service that will last for a while; it is something sustainable that will ensure the continued profitability of the business. By adding the term ‘dependable’ in the vision statement, visitors will be certain of having a place that they can go to when traveling and this dependability will ensure consumer loyalty hence sustainable profits.

Also, the vision has responded to the “for whom?” query as well because it has specified that the business will be for visitors. The vision statement generally has shown where the company intends to be in the leisure industry and how this will affect the people targeted by Grover and Janelle (Kaye & Allison, 2005).

The mission statement is very crucial to the success of this business because it is the one that delves into the practical aspects of the vision. In other words, it explains how Grover and Janelle intend on achieving it. The vision will be achieved in the short term by making consumers feel valued and cared for. In the long term, this will be done by adding value continually to the location or the business.

In other words, the organizational vision is never quite complete unless there is an explicit mission statement that explains how the big picture will be formed (Brian, 2000). These are the nifty gritties of the organization.

The value statement offers the tools that will be necessary in ascertaining that both the vision and the mission are accomplished. It will be crucial to the success of this business because it will first of all reflect the values of the business. Furthermore, it will provide a mechanism that ensures that those values themselves are adhered to.

In other words, failure to use it will be detected within the system through one way or another. Furthermore, the value statement is going to guide the decision makers so that they can carry on doing what they do in an ethical manner.

They should not make decisions that will oppose those values. In this regard, the organization will have built for itself a very solid reputation (Ruess & Burkhart, 1993). It is likely that consumers will come to the bed and breakfast because their experiences demonstrate how value based this business is.

Furthermore, the value statement contributes to the sustainability of the company because it sets the foundation for long lasting relationships with consumers. It causes stakeholders to realize that this company actually will walk the talk and they can therefore be depended on for continuous service. This will not only assist the consumers but it will also contribute towards a stable relationship with other stakeholders in the business such as the suppliers.

References

Ruess, S. & Burkhart, P. (1993).Successful strategic planning. Newbury Park: Sage publications

Kaye, J. & Allison, M. (2005). Strategic planning for non profits. NY: Wiley publications

Kono, T. (1994). Changing a company’s strategy and culture. Long range planning, 27(5), 85-97

Brian, T. (2000). The 100 absolutely unbreakable laws of business success. Beret: Koehler publishers

More related papers Related Essay Examples
Cite This paper
You're welcome to use this sample in your assignment. Be sure to cite it correctly

Reference

IvyPanda. (2018, May 24). Strategic Planning: Achieving Away-From-Home Experience. https://ivypanda.com/essays/strategic-analysis-report/

Work Cited

"Strategic Planning: Achieving Away-From-Home Experience." IvyPanda, 24 May 2018, ivypanda.com/essays/strategic-analysis-report/.

References

IvyPanda. (2018) 'Strategic Planning: Achieving Away-From-Home Experience'. 24 May.

References

IvyPanda. 2018. "Strategic Planning: Achieving Away-From-Home Experience." May 24, 2018. https://ivypanda.com/essays/strategic-analysis-report/.

1. IvyPanda. "Strategic Planning: Achieving Away-From-Home Experience." May 24, 2018. https://ivypanda.com/essays/strategic-analysis-report/.


Bibliography


IvyPanda. "Strategic Planning: Achieving Away-From-Home Experience." May 24, 2018. https://ivypanda.com/essays/strategic-analysis-report/.

If, for any reason, you believe that this content should not be published on our website, please request its removal.
Updated:
This academic paper example has been carefully picked, checked and refined by our editorial team.
No AI was involved: only quilified experts contributed.
You are free to use it for the following purposes:
  • To find inspiration for your paper and overcome writer’s block
  • As a source of information (ensure proper referencing)
  • As a template for you assignment
Privacy Settings

IvyPanda uses cookies and similar technologies to enhance your experience, enabling functionalities such as:

  • Basic site functions
  • Ensuring secure, safe transactions
  • Secure account login
  • Remembering account, browser, and regional preferences
  • Remembering privacy and security settings
  • Analyzing site traffic and usage
  • Personalized search, content, and recommendations
  • Displaying relevant, targeted ads on and off IvyPanda

Please refer to IvyPanda's Cookies Policy and Privacy Policy for detailed information.

Required Cookies & Technologies
Always active

Certain technologies we use are essential for critical functions such as security and site integrity, account authentication, security and privacy preferences, internal site usage and maintenance data, and ensuring the site operates correctly for browsing and transactions.

Site Customization

Cookies and similar technologies are used to enhance your experience by:

  • Remembering general and regional preferences
  • Personalizing content, search, recommendations, and offers

Some functions, such as personalized recommendations, account preferences, or localization, may not work correctly without these technologies. For more details, please refer to IvyPanda's Cookies Policy.

Personalized Advertising

To enable personalized advertising (such as interest-based ads), we may share your data with our marketing and advertising partners using cookies and other technologies. These partners may have their own information collected about you. Turning off the personalized advertising setting won't stop you from seeing IvyPanda ads, but it may make the ads you see less relevant or more repetitive.

Personalized advertising may be considered a "sale" or "sharing" of the information under California and other state privacy laws, and you may have the right to opt out. Turning off personalized advertising allows you to exercise your right to opt out. Learn more in IvyPanda's Cookies Policy and Privacy Policy.

1 / 1