The principles of strategic management of the organization reflect the patterns by which any project and business development. They describe the conditions necessary for developing a successful business strategy and set the ideal of organization management, which management should strive. The principle of strategy is one of the fundamental principles of effective business management (Popova et al., 2020). Compliance with the principles of strategic management creates an environment where employees see the possibility of implementing the strategy and understanding their role in this process. This makes it possible to achieve greater efficiency of strategy management at all levels of the organization.
Victoria’s Secret is one of the world-famous creators of underwear for women. As an advertisement, marketers demonstrate all the beauty of the female body in the lingerie of this brand through model shows. Gadiesh and Gilbert (2001) state that a strategic principle is a memorable and effective phrase that turns a company’s corporate strategy into its unique essence and transmits it to the entire organization. The strategic principle in Victoria’s Secret case is aimed at making any woman feel like a model in underwear from Victoria’s Secret. Give the ladies an opportunity to see that in Victoria’s Secret lingerie their attractiveness is revealed. This strategic principle is aimed at a sales consultant who works directly with each customer. In addition, this strategic principle affects every member of the company: designers who develop underwear models, marketers who will position underwear as an attractive tool.
When a woman comes to a lingerie store and starts looking for something that she likes, the help of a consultant is necessary. Her service should be that she, focusing on her knowledge, could pick up such underwear for a woman so that when trying it on, the buyer would feel like a model from Victoria’s Secret shows. In addition, when creating sketches of future sets of underwear, designers should also keep this in mind when designing.
For the project team, the principles of strategic management play the role of a specific reference point. They allow creating a working strategy and management system in the company while avoiding gross and irreparable mistakes and come to the desired indicators at the lowest cost. In modern times, organizations need a well-thought-out strategy, a formulated strategic principle, and competent leadership (Mjaku, 2020). Andreis (2019) claims that strategic planning includes the development of a work plan for each employee in accordance with the formulated principle. Thus, on the example of many successful companies, it can be seen how important it is to have a clear direction of the company’s movement, expressed in the strategic principle. Of course, the success of an organization does not depend solely on a correctly formulated strategic principle, but its presence is a winning strategic move. The definition of a professionally developed effective strategy for the development of an organization is a necessary condition for its practical activity.
References
Andreis, F. (2019). The principles behind a strategic plan.Open Journal of Applied Sciences, 9, 240-254. Web.
Gadiesh, O. & Gilbert, J. (2001). Transforming Corner – Office Strategy into Frontline Action. Harvard Business Review.
Mjaku, G. (2020). Strategic management and strategic leadership.International Journal of Scientific and Research Publications, 10(8), 914-918. Web.
Popova, E., Bazelyuk, V., Demina, N., Demin, A. & Letaeva, T. (2020). Management principles and their application as a strategic guideline for sustainable business development.E3S Web of Conferences, 208, 1-7. Web.