Introduction
One of the most effective strategy for writing a proposal which is intended for financiers of the growth of your business is to cultivate a culture of trust for them in you. This is can be done by ensuring that you meet your targets and notify them so that they can be satisfied with your progress. Many of the financiers are financial institutions and hence they may follow keenly on the business performance.
Strategies
It is important to note that most financiers are financial institutions. In this regard, financial institutions finances projects that they are sure that they are not going to fail them. If the unexpected happens, the institutions always have a back-up in that they will take your assets to cover their losses. It is in this respect that it is necessary to prepare a proposal that will be appealing to the institutions and which will guarantee them that their money will not go down the drain. Forwarding highly profitable proposal is one of the best strategy that will guarantee that the financiers will consider you.
Another strategy is assuring the financiers that you are capable of handling their finances without any scandals arising. In the world today, many corporations as well as businesses are collapsing because of mismanagement in all fronts. Financiers need to hear that the company has been doing very for sometime and it is the same management that will be taking care of the new projects that the company is willing to undertake. It is of paramount importance to portray the company as an efficient one that has been handling its business effectively for a significant time.
The products and services that the company is seeking financing should also be products and services that are highly in demand and that are relatively new in the market. This means that the products will maintain a good sales volume for some time before they are edged out of the market. This will prove to the financiers that the company will have returned the money and made a significant amount of profit from it. Financiers will never finance a product or a service that will not find consumers. They view this as a doomed project and they will fear that their investment in the project will be of a loss to them. These products and services should be market focused and hence ensuring that they maintain high sales volume for the business.
The proposal should also stress the importance of the intended expansion and should also show prove that it is willing to compete with the other already established providers for such products and services. In the same respect, it should also indicate the marketing strategies that it intend to use for the promotion of the products and services it is willing to engage in. This means that the financiers will be looking into how the introduction of the products and services by the business will impact the market. In inclusive, the company should also indicate the target population for the market and the profit margins the company is expecting to attain within a given period of time. This is very important because the financiers will have a basis on which to put their trust in.
The company should also include in its proposal a detail account of why the company needs to grow in that direction. This means that the financiers will be well informed about the prospects of the project and when they put their money into the project they will have all the necessary information and thus be able to gauge the amount of money the project requires. In some instances, the amount of money required may be a problem to one financiers so it is necessary to incorporate more than one financiers.
Financiers always feel satisfied if they finance a project that will in turn help the community around it. So it is important for the proposal to give a detailed account of how it is willing to further its social corporate responsibility. In many instances this strategy has worked for businesses all over the world because the financiers see this is an indication that the company is a responsible one that will not misuse the financiers finances. Social corporate responsibility has been highlighted as one of the most important thing a corporation or a business can be engaged in. It is important for the proposal to highlight a social corporate project that is not usual but that will be very beneficial to the community. This means that the financiers will double their faith in the project. Furthermore, social corporate responsibility is also another way of marketing.
Another very important strategy is for the business to be very creative in the proposal. This means that the business might employ some very creative projects so that the company can appeal to the financiers. Many of the proposal that have been successful are those proposals that portray a great deal of creativity in the projects that they are finding funds for. These include such things as creativity in the formulation of the projects, creativity in the way the customers will be approached, creativity in the way the goods or services are going to be distributed, creativity in the way the goods and services will be packaged, creativity in the architectural design of the intended facility and a host of other things. This signals to the financiers that the project will appeal to many people thus enhancing its success.