The first company that provides information about the development of a strategy for international markets is Media Beacon. The main theme of the site is the presentation of ways to develop a strategy that will correspond to the three main features of the strategy development activities. These signs are that strategic planning should be on time, on budget, and on point. The authors described ten steps for high-quality strategy development for those companies which want to achieve success in the international arena.
The attention of specialists in developing a design for a company planning to enter the international market should be focused on customers, promotion, packaging, location, and other factors. International marketing plays an important role in the study and design of strategies for the market (Nguyen et al., 2019). The site also describes the unsuccessful experiences of existing companies that exist in many countries. I agree with the opinion of the site authors about each highlighted and described in detail point of strategy development. This site demonstrates the steps to create a working plan and the failures of other companies, on which I can also learn how not to build planning.
The second site that I looked at is the website of a company engaged in brand development, assistance in conducting marketing campaigns, and brand development from scratch. This company is called Thunderfoot and is located at Web. The main theme of the site is to give recommendations about international branding, as well as modern marketing strategies. The company cooperates with large corporations such as Apple and Amazon.
Thunderfoot specialists have identified seven main strategies for the development of international cooperation. Their plan includes various recommendations such as focusing on customers, strategic experimental integration, simulation of an international presence, and others. I agree with the information provided on the site since the company itself has success in the international market of developing marketing strategies and can give good advice on development. This site gave exciting tips on the strategy of successful branding, which is necessary for the company to be well-known and memorable at the international level.
The third site is called Global Strategy and describes the model of global strategy development proposed by the author of the site and Professor Richard Lynch. The author of the site has been studying various strategies for reaching the global level for a long time, as evidenced by his website. The model includes several stages, such as market analysis, determination of the company’s competitive resources, and detailed formulation of the company’s proposals. The last step is to manage the business at the international level. In addition, it is not indicated in the model, but it is essential to introduce innovation and learning. Globalization has led companies to become more likely to claim access to the international market (Hamilton & Webster, 2018).
The information on the site is presented conveniently and correctly and gives an idea of how to organize step-by-step access to the global market, and I agree with this. This site gave an example of a model that is quite clear and convenient and will help you understand how you need to work on developing a strategy step by step.
Me as a student, these sites were helpful and gave me an idea of building a strategy aimed at entering the company’s international market. Summing up, by studying such sites, students can get a large amount of necessary information and learn from the experience and knowledge of people who have been working and studying this field for a long time, that is, from professionals and those who are interested in the development of marketing strategies.
References
Hamilton, L. and Webster, P. (2018). The International Business Environment. Oxford University Press. Web.
Nguyen, H., Phang, P. and Dang, T. (2019). The role of international marketing in international business strategy. International Journal of Research in Marketing Management and Sales, 1(2), 134-138.