Sales and purchases of various products within the marketing realm solely depend on brand positioning and after sales reactions. The idea behind an informative advert is to express its product in as few words as possible but then achieve the desired result in a restricted period (Anderson, 2010).
This paper drifts attention to Super Bowl adverts that use online methods in achieving public sentiment (Watch 2012 Super Bowl Commercials, 2012). Advertisers focusing on this system enjoy uninterrupted financial returns owing to the fast technology in place for wired activities. Customers visit user-friendly social site, blogs, and mobile applications to try out the advertised brands. Lately, experts tag ads alongside YouTube, twitter, Net log, and Facebook pages to distract the visiting customers.
Super Bowl Commercials work with numerous products by defining public redress based on demographic and psychographic propositions in order to reach the target audience effectively. This means that the outcome of the advert depends on careful environment analysis and collective agreements between the shoppers and the advertisers. It capitalizes on cost effective measures in swaying the biggest crowd (Grewal & Levy, 2012).
Notably, it uses legality in publicizing products ranging from politics, fashion and consultancy, fast food services, jobs, mortgages and retirement benefit packages, and cars. Limiting this discussion to the above-mentioned products, Super Bowl explores consumer needs and then comes up with new strategies to attain success (Watch 2012 Super Bowl Commercials, 2012).
A recent look at its web-based campaign on McDonalds’ fast food joint expansion makes consumers realize the importance of advertising in present day economy. Most people associate McDonalds’ with junk foods but lately Super Bowl advertised McDonald’s new restaurants in India.
These food outlets serve vegetables and salads since they target vegan consumers. According to Wenner & Jackson (2009), when an advertising agency realizes that the target audiences do not change their behavior, they change their strategies. Super Bowl uses blogs to display these restaurants and offers the society a chance to choose from the numerous options McDonalds’ offers. Since they could not change the cuisine in India, they changed the food varieties in McDonalds’ to suit the demand.
Besides the earlier mentioned product, Super Bowl markets politics and partisan aspirants. They package the candidates and brand position them for the diaspora to make rational decisions. Barack Obama’s presidential bid, campaign, success, and inauguration became a reality based on online publicity and promotional tactics.
The crusade messages targeted people from the grass roots through face book and twitter. Most people first met Obama by visiting various social sites (Anderson, 2010). They came across his proposals, realized that they were genuine, and voted him the 44th president of the USA. His campaigners used the power of digital connectivity to influence the masses in these states. It resulted in attitude change and behavior modification as political institutions around the globe adopted this system.
Adverts create a desire to purchase while motivating individuals to take the required step of action. When done properly, online marketing increases turn over and make customers develop trust with the advertising body. Today, most people land into their dream careers with the click of a button.
Such adverts target college graduates and job seekers worldwide (Grewal & Levy, 2012). Individuals identify Super Bowl with job advertising columns. Super Bowl uses credibility and legitimacy to attain its purpose in gaining goodwill from the society. In essence, it lessens the work of job seekers by researching on appropriate employment destinations and outsourcing for companies that experience a shortage in human resource.
Consequently, Super Bowl markets mortgages and retirement benefits to the ageing populace to ensure a decent living after exiting employment. It received a positive response from the society since most of the residents started focusing on the matter. Young residents came to terms with the reality at hand and started planning in preparation for retreat. Super Bowl creates a forum for people to access such information regardless of their location (Watch 2012 Super Bowl Commercials, 2012).
Online marketers ensure prudence in service delivery because they enjoy financial benefits derived from service delivery. They clearly report on behalf of companies that offer such services. The British American Insurance program uses Super Bowl services for marketing itself and creating awareness for its products. Banks mortgage their products through the same means to reach out to the wider clientele.
Additionally, Super Bowl fares cars to potentials purchasers especially the working generation. Such individuals exhibit characteristics of self-actualization and adorable social status. Before they show interest in politics, they look for situations that make them comfortable.
Super Bowl exhibited the likes of Chevrolet and Cadillac from the General Motors on their pages to grab the attention of the audience (Calkins, 2012). Persons changed their attitudes and developed the desire for these machines and this generated income for this company alongside giving it a competitive advantage over other car dealers.
Generally, Super Bowl offers stiff competition to other investment outlets. Advertising offer companies’ opportunities to generate awareness for their products and in return increase productivity. Super Bowl brand positions these commercial bodies by maximizing on promotion, place of marketing, product and pricing. The four elements bring out the aspect of the marketing mix that helps Super Bowl adverts achieve their purpose. Most of these adverts result in positive outcomes and success stories.
References
Anderson, E. (2010). Social Media Marketing: Game Theory and the Emergence of Collaboration. Heidelberg: Springer.
Calkins, T. (2012, March 24). Kellogg Super Bowl Advertising Review. Kellogg Super Bowl Advertising Review. Web.
Grewal, D., & Levy, M. (2012). Marketing (3rd ed.). New York: McGraw-Hill/Irwin. Watch 2012 Super Bowl Commercials – Super Bowl 2012 Ads / Commercials. (2012.). Watch 2012 Super Bowl Commercials – Super Bowl 2012 Ads / Commercials. Web.
Wenner, L. A., & Jackson, S. J. (2009). Sport, Beer, and Gender: Promotional Culture and Contemporary Social Life. New York Peter Lang.