Broadcasting is the transmission of speech, music, and images across a long distance using special technical means. In the modern world, people can watch broadcasts not only on TV but also via the Internet. Accordingly, this way of transmitting information is constantly gaining popularity. One of the most requested subjects in broadcasts is sports games and their analysis. Hence, it is essential to consider the priorities of the mass communication organization, namely the tone, look and advertising in the show.
It is important to note that “Super Bowl LVI Today: Day 1” was created to explore the players’ performance and their capabilities. Thus, the two hosts are in a bright studio and discuss the most significant moments of the game. Simultaneously, there is a brightly colored screen below with questions related to the game or a certain moment of the game (National Football League, 2022). Accordingly, the priorities of organizing mass communication are set on the tone and the show. Therefore, during the video, the hosts have quick and informative conversations that are required to encourage the viewers to participate. Moreover, they also comment on the players’ performance, after which these moments with movements or passes of the ball appear on the screen (National Football League, 2022). Hence, the tone of the show is informative and focuses on analyzing the players’ actions and interpreting them.
The studio also invites players who have aroused interest among viewers. For example, the video “Super Bowl LVI Today: Day 1” featured a player who became a sensation in 2020 (National Football League, 2022). Thus, Justin Jefferson is a guest person who has to tell additional information to the viewers that cannot be seen only from watching the game. For instance, Justin Jefferson reports on what occurs in the dressing room before the game and how the team is adjusting to win (National Football League, 2022). Accordingly, the show aims not only to provide analytics but also to capture the attention of viewers with the help of interesting invited guests. Furthermore, the look of the show changes depending on the topic of conversation, which is a way to demonstrate the dynamics of video. For instance, at first, the hosts were in a purple room decorated with sovereign items that could be purchased (National Football League, 2022). This way, it also promotes advertising and merchandise sales with different players.
During the interview with the guest, the locations were changed to ensure that the appearance of the show changed along with the information content. For example, Justin Jefferson was in casual clothes at the studio of a video production company. This is a way to demonstrate the tone of the show, that is, to demonstrate the close relationship between the stars and the hosts, which should inspire trust among viewers (National Football League, 2022). Moreover, as the topic of conversation changes and the focus shifts to other players, the hosts return to the purple studio to discuss the following questions. They demonstrate the most interesting shots from the games and invite an expert to comment on them via video connection. Accordingly, the information is presented with humor and informally, but is discussed by experts (National Football League, 2022). Even the advertisement presented in the video’s background, when the anchors are talking in the purple studio, is secondary but constantly captures the viewers’ attention.
Thus, the video “Super Bowl LVI Today: Day 1” is based on the concept of the close connection between viewers and hosts. Therefore, the tone of the show is informative and relaxing at the same time. That is because the hosts will invite stars and experts to discuss complex and essential issues in a way that is accessible to viewers. The look of the show changes with the help of other locations to highlight different topics of conversation. Additionally, the video also features secondary advertisements for sovereign goods related to the topic of the conversation. Accordingly, the video popularizes the product rather than actively promoting and highlighting its benefits.
Reference
National Football League. (2022). Super Bowl LVI Today: Day 1 [Video]. YouTube. Web.