Strengths and Weaknesses
Strengths
Command Spanish Company has several strengths that provide it with the competitive edge that makes it’s a leader in the field of teaching people the Spanish language; some of these strengths are listed below.
Competence and Experience
Command Spanish is one of the few Companies that has got vast experience and knowledge of the Spanish language. This has been so because it has managed to embrace the internet technology that has facilitated communication especially as far as advertisement is concerned. Communication has thus been speeded up and customers are not kept waiting due to unnecessary communication delays.
Its Competence in Spanish language also emanates from the fact that the company makes use of both books and Compact Disks to simplify the learning experience (Ignacio, 2008). This has boosted the understanding and learning of the Spanish language which has improved service delivery of the company.
Service quality
Command Spanish Company greatest strength lies in its high standard of learning; it also boasts of improved service delivery that it offers to its customers. In fact when compared to other competitors in the same field, Command Spanish Company ranks at the top. In addition it has the best service delivery so far in the field of learning Spanish which has led to it rapid growth.
Current market trends indicate that the performance of the company is also expected to increase even further due to the increasing number of Americans who are interested in learning Spanish (Suarez, 2008). This will thus add to the existing customer base that they serve as the number of students enrolling for Spanish classes is steadily increasing.
At the moment, Command Spanish is one of the few Companies in the industry that is renown in offering quality Spanish classes which is a factor that serves to greatly boost its image. Part of this popularity and improved service delivery has been facilitated by the advent of the internet technology.
Research
Like all successful Companies, Command Spanish has invested heavily in the Research & Development department. The company has set aside some funds that are committed towards research to ensure that it offers the best educational services in the field.
Investing in research means that the company will constantly be aware of the ever changing needs of the language demands in the industry and emerging customer preferences that enable it to make the necessary changes (Ignacio, 2008).
As such, the services that the Company provides are usually matched to the needs of the customers in a way that makes its meet the customers’ expectations and demand. One particular importance of research is that it enables Companies to predict and plan for the future because they have accurate information well in advance to do so.
Weaknesses
Despite the above strengths, Command Spanish Company has got also a share of its own weaknesses; for Command Spanish weaknesses comprises of the current and future challenges that the Company is facing.
Funding
Command Spanish Company is facing some financial constraints that are limiting its scale of operations: for instance, funds that are injected into the operation of the business have become limited. This is a major limitation that drastically hampers the expansion and future strategies of the Company.
This is because limited operating funds imply that in the long-run even the administration of the company will prove to be a challenge since there will be no funds to run the company. A worst case scenario for this challenge is in the event that the company will be spending more than it is earning which will push it into bankruptcy. Bankruptcy occurs when a Company is incurring more expenses than it is generating (Suarez, 2008).
Inadequate Research
Due to the limited financial resources that are being invested within the company, the implication is that there is little provision for conducting research. Research is aimed at identifying key areas that need to be improved upon; when the level of this research is low it means that the company will continue to offer the same kind of products over time without incorporating new ideas.
This will in turn degenerate into poor service delivery, out-of-date services to customers and overall lack of innovative products and services by the Company (Ignacio, 2008). With this in mind, the company won’t be able to sense and respond to the current trends in the market.
Inferior services
Limited financial resources have a domino effect meaning that there will be little set aside for research purposes. Failure by the company to conduct adequate research means that there will be little in terms of improvement on the current products and services that are currently offered to the customers.
As a rule of thumb any successful Company must continuously undertake research and invest more into technology in order to come up with services that will give it a competitive edge over the rest of the competitors; when this is not done the effect is apparent (Suarez, 2008). For the company to stay afloat, it needs to come up with new services that will attract new customers and retain the current ones because of the variety of products.
References
Ignacio, A. (2008). Hispanic Americans. Business Journal of the Hispanic Researches. 2 (3): 26-34.
Suárez-Vázquez, A. (2008). Spanish language and Business Spanish. Business Journal of the Hispanic Researches. 2 (3): 26-34.