United Nations citizen ambassador’s campaign is a world initiative that calls for world citizens to voice their opinion to their heads of state and government. This global campaign has come in hard in fostering peaceful coexistence among the global people who have interacted so much so that they can be termed as members of one state. In pursuing the importance of health and diplomacy, the United Nations citizen ambassador’s campaign launches its campaign on the internet.
Considering that millions of people use the internet in the world, the campaign can be very effective in mobilizing global citizens to see others as brothers and sisters and to extend help where possible. United Nations citizen ambassador’s campaign is a moral and ethical concept that can influence the understanding of individuals and groups in both local and global situations and encourage them to see the need for their contribution to their respective communities. It is a way for all people to contribute to the fight against poverty and appeal for peaceful coexistence.
The world is characterized by a wide coalition of groups that can utilize the campaign against corporations to press for greater public accountability in trade regimes, labor, practice, human rights, environmental quality and other areas of corporate social responsibility. For instance, Facebook, which has grown to be the third-largest area, if it were a country, enables people from developed and developing countries to be a part of an ecosystem that is larger than their village. It is used by many countries to share their political opinions and political thoughts as well as campaign against injustices, for instance, Facebook was recently used in Egypt to campaign against the rule of Hosni Mubarak which led to his ouster.
United Nations citizen ambassador’s campaign has been deployed in the United States and in May 2009 the Obama administration initiated a global health initiative that is aimed at saving the “greatest possible number of lives in the world”. Through this initiative, there is a campaign aimed at addressing health issues as per the UN declaration of the millennium development goals (MDGs) that touches on reducing child mortality rate, improving maternal health and combating diseases like malaria, HIV and others. The GHI upholds the “Deliver Now for Women & Children” kind of campaign to lobby organizations to be focused on infectious diseases, sexual and reproductive health and rights, health workforce, neglected diseases, and comprehensive primary healthcare as prerequisite parameters in achieving the UN MDGs by 2015.
The United States has established a fund that is aimed at facilitating the initiative and has called for other willing stakeholders to participate in the initiative.
The United States, being a developed country and a super power, has used GHI to increase the number of existing health programs and has built upon them to help developing countries develop their own capacity. This initiative which is launched on the internet and members are encouraged to participate, has impacted the lives of people in developing countries where the death rate is high due to some curable diseases but lack resources. By pulling resources together, some global members are able to access health services in order to save lives in other places where they may not be able to reach.
The United States has used the global health initiative to lobby global citizens to share interests, experiences, ideas and concerns for global issues such as health and peace. They can then influence each other regarding some shared phenomena like the global environment, industrial safety and common moral stand that are in line with the GHI objectives of saving lives. These issues call for concerns beyond personal and encase everyone’s concern, everywhere.