The use of social media has become relevant in the modern marketing tactics (Pride & Ferrell, 2008). This research paper presents a strategic approach in which Tapioca Express can be marketed using it. It aims at developing ways to attract clients and create awareness in the market about the products and services they offer. In a bid to complete this task, the paper discusses the plan setup and describes the actual posting on both Facebook and Instagram.
Plan Layout
The main aim of the proposed marketing plan is to use Facebook and Instagram as the tools of presenting the products and services of Tapioca Express to customers. Instagram specializes most on posting of pictures on the site in order to share it with the public or people following one interest within the website. On the other hand, Facebook is a general social site allowing people to share information, videos, pictures, and among other things.
Unlike Instagram, Facebook has a forum of advertising where ads are sponsored by companies in order to reach clients. The use of these social sites demands unique designs of posts in order to meet the right cost, target population and media specifications. The first post can be an image with people enjoying the bubble tea at one of the Tapioca Express outlet (Tapioca Express, 2016). The image may be edited with some information about its address and health benefit of taking the drink.
This post can be made from a Facebook page named after the company as a status update on both sites. In this manner, all people who are following the Tapioca’s webpage can see their attractive post. Facebook allows people or companies to pay in order to make these posts visible to many people within the target region. In this regard, the posts can be boosted to reach ten thousand people each day for 2 weeks at the respective cost. The second approach would involve paying for ads that direct clients to the website of Tapioca Express (Reinecke, 2009). After paying for these ads, an image featuring the pictures below and a short explanation about delivery of drinks can be posted.
The other approach would be to launch an event that people can attend in the Tapioca Express main branches. All invited customers can be grated discounts whereas others get promotions for attendance in order to encourage and spread the information to the public. This event will be posted on both Facebook and Instagram as shown in the images. The fourth post would involve posting the picture above on Instagram using its high definition quality and creating a harsh tag to connect with the Tapioca Express issues and website (Franz, 2010).
The final approach would be to create an ad on Instagram as the one on Facebook in order to include the company name, URL link and benefits of taking the Bubble Tea. Essentially, this ad must be purchased in order to reach many people if the company’s page does not have many followers (Schuler, 2009). The ads made on both social sites can be sponsored for 2 wks to reach 10000 people each day. Status update of the company may need to be updated frequently as per the sites’ requirements. It is important to ensure that the images being used for the posters and ads are related in order to create a cohesive image in the market and facilitate identification when a client sees it (Pride & Ferrell, 2008).
The Facebook and Instagram ad
The Facebook and Instagram comment during status update
Order your Bubble Tea now with Tapioca Express at www.TapiocaExpress.com #BubbleTea #TapiocaExpress
Event on Social Media
This ad will be accompanied by the pictures on the status update above. On the other hand, the website will contain the information regarding how the promotions and discounts on this event will be attained (Dahmer & Kahl, 2009). It will also have the venue of the event and requirements among other issues.
This form of marketing is able to reach people efficiently since it does not only target people from particular regions, but also segments them into their age brackets as per the profiles on social media. These customizations have allowed social marketing to be more reliable than such other types as posters and bill boards. In this respect, Tapioca Express can be able to reach its target market at the right time and facilitate online purchase of their products.
In conclusion, Tapioca Express can improve its sales on Bubble Tea by using social media to advertise. This research paper has shown how the media can improve sales and attract people who are using the social sites to choose a company when meeting their needs. Furthermore, the company will be able to sell its products via the online platform where clients will purchase and place orders.
References
Dahmer, S. J., & Kahl, K. W. (2009). Restaurant service basics (2nd ed.). Hoboken, N.J.: John Wiley & Sons. Web.
Franz, M. J. (2010). Fast food facts: nutritive and exchange values for fast-food restaurants. Minneapolis, Minn.: International Diabetes Center. Web.
Pride, W. M., & Ferrell, O. C. (2008). Marketing (14th ed.). Boston: Houghton Mifflin Co. Web.
Reinecke, S. (2009). Marketing Management-A Contemporary Perspective. Zeitschrift Betriebswirtschaft, 79(9), 1099-1101. Web.
Schuler, M. (2009). Management of the Organizational Image: A Method for Organizational Image Configuration, Corporate Reputation Review, 7(1), 37-53. Web.
Tapioca Express (2016). Web.