Introduction
The concept of “technoculture” is widely used in modern fiction. In terms of the traditional concerns treatment of technology is essential. This very idea–along with the suggestion that a viable society might be able to exist without machines–is striking in a modern context. The principal concern of its author is that machines might eventually evolve to the point where they develop consciousness, after which they might be able to supplant humanity as the dominant intelligent species on earth. The word “techno culture” vividly portrays modern society and its discontents. Technoculture provides an important supplement to most fictions of technology in its focus not on a society that uses technology for expansion, but on one that is the object of such expansion. The term “technoculture” means a way of life followed by modern society with its appliances, cars, and computers.
An illustration of technoculture
The novel “White Noise’ is an illustration of technoculture and its impact on society. The main character, Jack Gladney is an outsider who cannot fit the traditional norms and values of society. A unique interpretation of reality and the world around him gives him access to another reality of great status. In general, these developments have put into question traditional assumptions about the unity and homogeneity of the protagonists. For instance, Jack Gladney is often called “indistinct’ by his colleagues and perceived as an outsider. For Jack Gladney, this alienation means equality and the absence of physical coercion, free choice and personal liberation, and the opportunity to act as would be desirable. DeLillo writes: Everything is concealed in symbolism. Hidden by veils of mystery and layers of cultural material (DeLillo 276). This quote vividly portrays that technoculture can be seen as a symbol of modern society and present-day life.
Technology is a tool of oppression
“Technoculture” and “White Noise” show that technology is a tool of oppression, rather than healing, obviously echoing treatment by the new social establishment. The value and importance of “White Noise” us that it presents readers with a mixture of realism with fantasy designed to challenge those assumptions by presenting alternatives of technology. The basic assumption states that society is not predestined or otherwise forced to a particular technology. Thus, the way and mode of life are shaped by technoculture. The first is changes in the scope and uniqueness of the main sectors – technology, information, and industry. This representation classifies industrial production into traditional and high-tech industries, each with diverse needs for technology and innovations. Technoculture allows modern people to exchange information faster and simpler than ever before. The information can be seen as a two-part sector of the economy: home-based services and information industries. Technoculture provides people with innovations and information applications that have emerged exponentially but play a great role in the everyday life of society. As modern technology advances, society becomes bounded by computers, from large ones handling medical and scientific tasks to microcomputers in cars, home appliances, games, entertainment centers, and everywhere else. Overdependence on technology is explained by the fact that people cannot live and perform well without technology and innovations that enter everyday life.
Conclusion
In sum, the term and concept of “technoculture” reflect the essence of modern society and its overdependence on technology. Still, it leaves open the possibility that both the opportunities and weaknesses are merely projections of technological innovations. Technoculture penetrates all spheres of life and dictates norms and standards of living.
Works Cited
Geyh, P., Leebron, G. J. Levy, A. Postmodern American Fiction. A Norton Anthology. W.W. Norton & Co.; 1st edition, 1997.