The author of this work chose Amazon as a company to review. Initially, the company’s aim was online retail dealerships of books and the production of related devices, namely electronic readers (Hall, n.d.). Due to the incredible financial success of the company, it opened multiple branches in many other market areas, such as web video, music, and TV services, as well as AI development (“Who we are,” n.d.). Researchers note that “Amazon.com is a vast Internet-based enterprise that sells books, music, movies, housewares, electronics, toys, and many other goods” (Hall, n.d., para. 2). Jeff Bezos, the company owner, takes second place as the richest man because of Amazon (La Monica, 2019). Its business model combines traditional and electronic commerce due to which this firm now is the most valuable corporation that determined the decision to put Amazon in the review (La Monica, 2019). When analyzing an Annual Report, a specialist should focus on information about financial statements, supplementary data, as well as discussions and analysis of management (Amazon, 2019). Of particular interest are also various financial charts, graphs, and schemes.
The Rationale for Chosen Lessons
Having studied 12 lessons of presenting financial information in the Annual Report, it can be said that the most functional methods are visualization, focus on big news, and real data. Readers will be able to more easily perceive many Amazon services through images or infographics (Crooks, 2014). As one of the global business leaders, the company will inevitably become a participant in significant events and, consequently, news (Crooks, 2014). Many business professionals are interested in the secret of Amazon’s success; therefore, a detailed presentation of private information is also in demand.
References
Amazon. (2019). Annual report. Web.
Crooks, R. (2014). 12 lessons from Warby Parker’s annual report. Forbes. Web.
Hall, M. (n.d.). Amazon.com. Web.
La Monica, P. R. (2019). Amazon is now the most valuable company on the planet. CNN Business. Web.
Who we are. (n.d.). Web.