Introduction
Amylin is a San Diego-based company that has been experiencing problems for the last 18 years, with little progress. However, the company has been experiencing changing fortunes. The company has recently started dealing in food and drugs research seeking to advance the available drugs especially those administered to persons suffering from diabetes.
Surprisingly, this has been the most successful project the company had ever done. It is the breakthrough of the past 18 years. This has brought triumph to its image and status under the leadership of Ginger Graham (Gareth & Jennifer, 2008).
Ginger Graham’s personality
Personality is the observable traits in a person that are consistent throughout her/ his life, it is inborn. The person will always behave in a consistent manner when put in the same situation over and over again. In this case we consider the personality of Ginger Graham’s (Littauer, 2003).
According to how she manages her responsibilities over time, she comes out as a responsible person. From time to time, she can be seen to carry out her duty no matter what it takes, for example, she pricks herself every day in order to show solidarity to people with diabetes. Through her investment in research, she has managed to come up with a superior drug called Byetta; this has improved the life of diabetics (Littauer, 2003).
She can be described as an assertive person. This comes up in the article from the way she is constantly pricking herself on a daily basis. Most of the people cannot manage to do it consistently. It can be seen in the way she controls and manages the company for over five years. Although things don’t look up so good for the company in the beginning she puts up with the situation until she was victorious (Littauer, 2003).
When her company is faced with financial challenges to nearly closing down, she displays a high sense of loyalty by aggressively strategizing on its come back. When all the employees resign and give up on the company due to financial challenges, she still has hope that the company will go through it all with success (Gareth & Jennifer, 2008).
Graham also comes out as a performer; from the article, she is able to lead the company from oblivion to performance and victory. She combines her motivational and organizational skills to bring out the best of the firm.
She stands out as a focused leader, who is able to strategize and implement well formulated projects. For example she makes use of research to save diabetics form their problems and at the same time save her company from collapsing (Gareth & Jennifer, 2008).
As it turns out, from the article, Graham is displayed as someone with very admirable personal values. (Littauer, 2003). She turns out as the icon of good attitude, as she stands out as the only person who remains positive when everyone was derailed with their faith on the company.
She still lingered on until she made it. Her success came up as a form of her integrity and good work from her leadership and the employees’ commitment. Presently she has built goodwill for her name and that of the company; this has raised her to the status of a role model (Dyckman, 2006).
Her resilience in dealing with challenges was amazing. It is observed in the way she uses research to turn her world around, and how she faces her problems with optimism and confidence. She also gives her customers hope, direction, care and satisfaction. This can be observed in the way she attends to them and how she leads them in eating the right diet for their condition (Littauer, 2003).
According to how Graham faces her problems and makes choices for her solutions, she brings out the element of high emotional intelligence. For example, she applies her emotions in improving the life of the people around her. This is seen in the way she daily pricks herself and publicizes it as a show of solidarity to the diabetics; they embrace her idea although she herself is not diabetic (Dyckman, 2006).
Looking back at Amylin, the company she had so relentlessly worked for its success, Graham had built a very strong culture. Her actions and dedication to the customers had built a culture of customer care and good quality. Employees enjoy the good working environment, as well as the commitment in their work as she commits herself (Brickley & Zimmerman, 2009).
Conclusion
Even though Amylin has a very strong culture, the culture developed accidentally. When Amylin was on the verge of collapsing, Graham went for the promotion of her products through pricking herself.
The promotion did improve on the sales of the company and market share, apart from that it promoted the image of the company to great heights. As customers believed on the quality of Graham’s goods, this has been transformed to build on the image of the company (Brickley & Zimmerman, 2009).
References
Brickley, J. Smith, C. & Zimmerman, J. (2009). Managerial economics and organizational architecture. New York: McGraw Hill/Irwin.
Dyckman T. (2006). Macroeconomics for MBAs and Masters. New York: Cambridge University Press.
Gareth, R.J & Jennifer, M.G. (2008). Contemporary Management. New York. McGRAW Hill International Edition.
Littauer, M. (2003). Personality: Using the Strengths of Your Personality to Deepen Your Relationships. New York: Penguin Publishers.