The Customers Targeted by the Quadra Kayaks Project Essay

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The customers targeted by the Quadra Kayaks project are individuals with no prior experience in sports concerned about their safety while being willing to start new hobbies. Hence, the firm’s value is its capability to address its possible concerns in the matter. The scope of business includes the provision of goods and accompanying services, such as delivery, while long-term maintenance is not suggested due to the lack of previous practices.

For clients, the benefits are moderate prices combined with a complex offer. The firm’s mission statement is: To make kayaking available to everyone. The full range of products and services includes recreational, sports/hunting, and competitive kayaks with room for pets alongside life jackets and other accompanying items delivered from the factory. The forecast of demand, as per the passive method, will be based on the past indicators applied to the new goods monitored with the help of monthly analyses.

The process flow of the operation will be organized as follows:

The process flow of the operation.
Figure 1. The process flow of the operation.

It will consist of several stages, including the start of operations, processing, and shipment (see Figure 1). In other words, the customers will place orders processed by managers and delivered directly from the factory. The business layout correlates with the described scheme of operation (see Figure 2). Its organization is conditional upon the expected efficiency of cooperation of managers and other participants while ensuring the feasibility of their involvement.

Business layout.
Figure 2. Business layout.

The equipment required to carry out the business will include machines used for producing goods, storage rooms, and furniture. In turn, staffing requirements will be the presence of five managers monitoring the work of employees who manufacture parts and assemble them and truck drivers delivering the orders. The described work systems involving the mentioned participants will be effective for the selected type of operations. Workforce scheduling will be based on the current needs depending on the type of goods ordered by clients, and control will be flexible. A typical weekly manpower schedule will consist of the tasks performed by managers, workers, and truck drivers readjusted weekly.

The capacity planning and identification of capacity limitations for daily work activities will also be formulated depending on changing demand. Consequently, the numerical indicators of efficiency will vary regarding the correspondence of produced goods to customers’ needs, implying the necessity of timely analyses. Inventory control will be presented by a flexible approach since the popularity of specific items, and their quantities are hard to predict at the current stage.

The supply chain will include only the managers as representatives of the company, truck drivers, and customers while the method is making contracts. Quality will be maintained through regular assessments conducted by managers with respect to particular items and services, and key performance measurements will be the number of orders and net profits. The risks are unexpected shifts in customer preferences, and they might lead to financial losses mitigated through monitoring. Other issues are seasonal demand and environmental concerns regarding the manufacturing process.

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IvyPanda. (2022, December 5). The Customers Targeted by the Quadra Kayaks Project. https://ivypanda.com/essays/the-customers-targeted-by-the-quadra-kayaks-project/

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"The Customers Targeted by the Quadra Kayaks Project." IvyPanda, 5 Dec. 2022, ivypanda.com/essays/the-customers-targeted-by-the-quadra-kayaks-project/.

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IvyPanda. (2022) 'The Customers Targeted by the Quadra Kayaks Project'. 5 December.

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IvyPanda. 2022. "The Customers Targeted by the Quadra Kayaks Project." December 5, 2022. https://ivypanda.com/essays/the-customers-targeted-by-the-quadra-kayaks-project/.

1. IvyPanda. "The Customers Targeted by the Quadra Kayaks Project." December 5, 2022. https://ivypanda.com/essays/the-customers-targeted-by-the-quadra-kayaks-project/.


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IvyPanda. "The Customers Targeted by the Quadra Kayaks Project." December 5, 2022. https://ivypanda.com/essays/the-customers-targeted-by-the-quadra-kayaks-project/.

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