The article “The Deepfake Danger: When It Wasn’t You on That Zoom Call” written by Deb Radcliff (2022) discusses the rising threat of deepfake technology to security and risk management. The author discloses the Binance’s chief communications officer Patrick Hillman’s experience with deepfake technology as an example, as he discovered several of their company’s clients were almost convinced to invest in false accounts. Radcliff (2022) explores in depth how deepfakes can be used to bypass security measures and generate video and audio facsimiles of corporate identities to deceive clients. The author emphasizes the need to develop new tools to counter this rapidly improving technology and outlines several specific measures companies choose to adopt for the prevention of deepfakes. For example, Radcliff (2022) discusses Adobe’s Content Authenticity Initiative which focuses on the integrity of audio and visual products to ensure they are not faked. Other similar program is Allure Security’s artificial intelligence-based micromachining technology, which can identify changes in the images by comparing them to existing content in databases. Thus, the author provides a comprehensive discussion of the risks the deepfakes pose to the companies and offers a review of both existing and in-development counter tools.
Reference
Radcliff, D. (2022). The deepfake danger: When it wasn’t you on that Zoom call. CSO Online. Web.