You discuss relevant aspects of the development of large companies in the era of globalization when entering the international market requires building flexible and, at the same time, sustainable business models. To complement your discussion, you could pay attention to the research by Tallman et al. (2018), who examine the variability of multinational enterprises’ approaches to creating their growth strategies. The authors emphasize the importance of following the current requirements and interests of target markets and taking into account those characteristics that help create a “global umbrella business model,” thereby protecting assets and ensuring safe operations (Tallman et al., 2018, p. 518). The new global reality is seen as an established environment in which overcoming competitive barriers is a natural condition for achieving success. Related factors are also mentioned, particularly technological advances, economic reforms, expanded trade ties, and other criteria that affect the operation of multinational companies. One of the key findings is that modern enterprises of this type need to build innovative business models to prevent defeat in the competition and maintain consumer interest.
This article can be useful for the topic you have covered due to both practical and theoretical background describing the factors to take into account when building global business strategies. Tallman et al. (2018) focus on enterprises that have a global target, and your mention of the COVID-19 pandemic, competition, and other constraints proves the value of building appropriate operating models. In addition, this research includes systematized examples of business activities with a description of their use in the global market. As a result, the study offers an extensive academic base for obtaining crucial information about the methods of working on international platforms.
Reference
Tallman, S., Luo, Y., & Buckley, P. J. (2018). Business models in global competition. Global Strategy Journal, 8(4), 517-535. Web.