Updated:

The Easy Nutritious Company’s Analysis Essay

Exclusively available on Available only on IvyPanda® Made by Human No AI

Market Segment

Easy Nutritious is a company that solves people’s concerns regarding their diet and provides affordable and customized meal kits for customers. To succeed in the market, the company needs healthy competition. Competition in the industry is a rivalry between similar business structures in obtaining clients and establishing their position. Easy Nutritious is similar to the company called Hellofresh. Our company provides healthy recipes based on the preferences of customers. The targeted market segment is young people aged 24 to 30, for example, office workers who lack time to have a healthy diet. They have middle-income, and our prices are affordable for this market. We will compete for this market segment with other similar companies.

4Ps

We developed an app that allows customers to choose a meal plan based on their physical conditions and preferences for food. Such a solution is convenient for our market segment as they can access the app whenever they have time. Indeed, we offer easy access to a healthy diet every day. Additionally, the app provides feedback from customers so that we can deliver better recipes next time. The app is free for the first time to use, which attracts potential customers, while most other similar companies did not have such an option. However, the customer acquisition costs are high for our company. Therefore, we need to attract the majority of the market segment. This weakness can be mitigated by a large number of suppliers like farms so that among them we can choose the most suitable for the company. Moreover, substitutes for the products are numerous, so we can easily switch meal plans and alter them based on customers.

Product
● Convenient, Fresh, and Well-prepared Meal Kit.
● Customization recipe – based on customers’ health condition,
food they favor, family size, and their data in our
websites/app.
● Collect feedback and customize a better recipe based on the
individual’s demand next time.
Price
● Food price varies from customers’ data and demands.
● 1 Day membership $2.99
● 1 Week membership $19.99
● 1 Month membership $39.99
● Premium 1 Month $69.99
● Each dish charges additional $0.99 Transportation fee.
Promotion
● Social media platform & livestreaming marketing platforms
● Advertising “we are not selling food. We take care of every
individual.”
● Free for first time use
Place
● Online Stores
● App

SWOT

With regard to our promotion, we have an active social media marketing campaign that is targeted at young workers. They often spend time using mobile phones and scrolling the web, so they should notice our advertisements on social media. Moreover, we make collaborations with social media influencers, famous restaurants, and chefs to show our credibility regarding meal preparation. Yet, e-commerce changes at a fast pace; thus, we should adjust our promotion strategies frequently.

Strengths
1. Simply process ingredients at home
2. Variety recipes
Weaknesses
1. High cost of customer acquisition
2. High cost of storage and logistic
Opportunities
1. People are increasingly willing to
pursue quality of life
2. Sales-based procurement and more
efficient turnover
Threats
1. Segmented markets are competitive
2. The e-commerce market is rapidly
updated and iterated

SSOs

Considering the situational case, we took Jessie, who is a 24 years old female working for a consulting company. After the pandemic, she realized a need for a healthy lifestyle and wanted to have a nutritious diet. Yet, she has no time during weekdays to cook for herself due to the heavy workload. Jessie is our potential client who can find out about our company from social media. She can easily access our app and choose what diet she will have. We will make a meal plan based on her preferences. The first trial for Jessie will be free so that she can assess the meal plan and decide whether she will use the service of our company. She also can use the app to leave comments on the service and her diet, helping us to determine the best fit for her.

Overall, Easy Nutritious provides natural and fresh food for its customers based on their individual tastes. The market segment of the company I young workers aged 24 to 30. For them, our app is convenient as they do not have time to discuss the menu. We attract customers by using social media since our market segment are active users of different social media platforms, and they are prone to believe in social media influencers.

More related papers Related Essay Examples
Cite This paper
You're welcome to use this sample in your assignment. Be sure to cite it correctly

Reference

IvyPanda. (2023, February 27). The Easy Nutritious Company's Analysis. https://ivypanda.com/essays/the-easy-nutritious-companys-analysis/

Work Cited

"The Easy Nutritious Company's Analysis." IvyPanda, 27 Feb. 2023, ivypanda.com/essays/the-easy-nutritious-companys-analysis/.

References

IvyPanda. (2023) 'The Easy Nutritious Company's Analysis'. 27 February.

References

IvyPanda. 2023. "The Easy Nutritious Company's Analysis." February 27, 2023. https://ivypanda.com/essays/the-easy-nutritious-companys-analysis/.

1. IvyPanda. "The Easy Nutritious Company's Analysis." February 27, 2023. https://ivypanda.com/essays/the-easy-nutritious-companys-analysis/.


Bibliography


IvyPanda. "The Easy Nutritious Company's Analysis." February 27, 2023. https://ivypanda.com/essays/the-easy-nutritious-companys-analysis/.

If, for any reason, you believe that this content should not be published on our website, please request its removal.
Updated:
This academic paper example has been carefully picked, checked and refined by our editorial team.
No AI was involved: only quilified experts contributed.
You are free to use it for the following purposes:
  • To find inspiration for your paper and overcome writer’s block
  • As a source of information (ensure proper referencing)
  • As a template for you assignment
1 / 1