The Growing Necessity of Social Networks for Marketing in the Digital Age Essay

Introduction

Every day, it is possible to observe how social platforms are becoming the most powerful marketing and communication platforms. Internet communities give marketers an accessible and fast way to connect with potential customers. The purpose of this paper is to display that today, the use of social networks for marketing has become a necessity.

COVID-19 Impact on the Use of Social Networks

COVID-19 has had a profound impact on the use of social networks. This pandemic has led to an increase in the adoption of various social applications and platforms. Almost all businesses have gone online, which allowed them to attract more potential customers, and e-commerce has developed in different sectors, such as personal care, food, fashion, digital music, and hobbies (Digital Marketing Institute, 2021). At the same time, many marketers have used social platforms to promote their products.

Age Group Activity on Social Networks

According to research, most users of social networks belong to the age group between 18 and 34. The reason is that people in this age bracket are more attractive to advertisers and marketers, have access to the Internet, and regularly utilize Facebook, YouTube, and WhatsApp (Digital Marketing Institute, 2021). Therefore, many young individuals actively use social networks for communication, viewing content, and other actions.

The Benefits of Using Social Media Platforms as Marketing Tools

Social networks provide international businesses with many advantages. Thus, they offer marketers access to potential customers worldwide (Digital Marketing Institute, 2021; Vrontis et al., 2021). Furthermore, social networks are a cheap tool for marketing, as unlike traditional forms of marketing, they do not require significant investments.

The Most Suitable Products/Services for Marketing on Social Media Platforms

The most suitable products and services to market on social media platforms are highly visual and engaging. Such products and services include electronics, fashion clothing and shoes, food products, games, etc. (Digital Marketing Institute, 2021; Vrontis et al., 2021). Marketers can also use social networks to promote consulting, education, tourism, medical services, etc.

Conclusion

In conclusion, it can be said that using social networks for marketing has many advantages for international business. Social media services provide access to potential customers worldwide, as well as cheap tools for creating personal and friendly relationships. Moreover, with the right marketing tools, international businesses can ensure the successful and effective promotion of their products and services.

References

Digital Marketing Institute. (2021). Social media: What countries use it most & what are they using?Digital Marketing Institute. Web.

Vrontis, D., Makrides, A., Christofi, M., & Thrassou, A. (2021). Social media influencer marketing: A systematic review, integrative framework and future research agenda. International Journal of Consumer Studies, 45(4), 617-644. Web.