Introduction
There is a need to align products to the customers’ interests and preferences with product design so that they would buy and use the product. Therefore, a company needs a salesperson to oversee the overall success of a product by driving its demand and usage by the customers. Exploring the outcome of an interview with a salesperson and reflecting on those results is crucial for critiquing their skills, which be used to improve future marketing strategies.
Description of Interviewee
I met James Specter, a sales manager at Pimax Auto. He has been a salesperson for 10 years and is also a family friend making him the best candidate for this interview. Specter’s sales goals are tied to Pimax Auto; sales determine whom to be rewarded with business incentives such as piloting a hybrid or a new sales campaign for the company’s products. He is a great example of someone who is doing well at their job for the benefit of the company. It is this mentality that has enabled Pimax Auto to have lasted in business since 1986. It’s a family-owned dealership specializing in new and pre-owned vehicles of different models.
The Interview
Specter mentions that he has no ‘typical’ day. He commences his day by going through his schedule, reply emails, checking LinkedIn messages, and replies. Before meetings routine from 11 am to 2 pm at the company, he brainstorms ideas for new or existing campaigns of the company. He then grabs lunch and spends the rest of the day working on the prospects and analyzing ongoing campaigns and preparing presentations for board meetings. Pimax Auto being a family company was seen as the best sales manager due to his performance at the previous company. He describes the prospecting process to be tiresome at the start but interesting as you interact with clients.
Specter uses different tools for sales analysis, sales acceleration, and others, he says that he’s familiar with CRM software. He identifies the client’s needs by willing to collaborate and get to know everything about the client. He admits that sometimes the prospects argue about their pricing policy but as an experienced sales manager, he gives the response by admitting the concern and giving genuine reasons for their pricing policy.
Additional Topics Covered
Specter says that he finds sales interesting as his favorite part is helping clients finds the best product for their needs, and working together as a team to achieve the company’s goal. He admits that sometimes he fails to reach his sales goals, making a lot of phone calls but no one is willing to buy. From Specter’s experience, every profession in business management has interesting experiences and also challenges.
Interviewee’s Understanding and Application to Course Concepts
Specter is an experienced sales manager and from the interview, he understands the questions and responds at his very best. He shows relevancy to the questions by being more descriptive. This characteristic signal composure and exposure, which make Spencer an excellent salesperson. Based on his understanding and responses, he communicates effectively and can build good relationships with his clients rapidly. The ability to build relationships is a plus to Spencer’s interpersonal communication skills.
Plan to Emulate
After a thrilling conversation with James Specter, a sales manager, I would provide insight that marketing is interesting. Being able to interact with people, share different business ideas and even provide a solution to clients’ problems in finding the best product for their needs is the best part. In addition to that, as an individual, a strong attitude and work ethic are required to make sales a great career.
Conclusion
The skills of a salesperson should be updated regularly to ensure they never become irrelevance, especially in the era associated advancement and increased use of technology. Having an interview with salesperson help to identify their weakness and strength, which be the basis for organizing skills upgrade programs. These skills provide an individual with flexibility and opportunities for a great work balance both professionally and personally.