The Importance of “What,” “How,” and “Why” in Communication Essay

Introduction

“What”, “how”, and “why” are all essential elements of effective communication. They provide the necessary context and support for understanding and action. In particular, when communicating in crisis, the “why” is particularly important, as it can act as a catalyst to motivate people to unite and act.

Main Body

“What” is essential because it informs the audience of the goal, action, or idea. “What” provides the specifics needed to comprehend the communication (Duarte, 2020). “How”, on the other hand, provides the audience with the steps and instructions needed to put the message into action. It gives us the details of implementing the goal or idea and can provide clarity and guidance.

The “why” is the most significant factor in successful communication as it drives people to take action (Duarte, 2020). When individuals realize the reason for a particular activity, they will likely be driven and willing to expend the necessary effort to make the concept or objective a reality. It provides them with the motivation and purpose behind what they are doing and can determine the outcome of success or failure in communication.

In uncertain times, “why” is even more important. People are looking for leadership, guidance, and direction, and understanding why a certain action is necessary can help to bring clarity and direction by answering the “why.” it can be useful in giving a goal and a path to follow to the audience and can help to inspire them to take action and rally together (Duarte, 2020).

Conclusion

Overall, “what”, “how”, and “why” are all important elements of communication that help to provide clarity and understanding to the communicant. “What” informs the listener of the goal or idea, “how” gives the necessary steps and instructions to implement it, and “why” provides the motivation and purpose behind it. In times of crisis, the why is particularly important as it can help to bring a sense of determination and direction to the listeners, inspiring them to take action.

Reference

Duarte, N. (2020). Good Leadership Is About Communicating “Why”. Harvard Business Review. Web.