The Influence of Customer Reviews on Donnington Park Report (Assessment)

Exclusively available on Available only on IvyPanda® Made by Human No AI

Sport business is a particular sphere, which, however, mostly adheres to the general rules of the business. As modern views dictate, customers’ impressions have been receiving increased attention in the majority of areas. Sports facilities serve many people at once, and it is difficult to provide each one of them with equally quality services. Nevertheless, even the small amounts of negative reviews can have a detrimental effect on the business. According to Varga and Albuquerque (2019), the discovery of a single negative review can entail a purchase probability decrease of about 50%. It is possible that sport events may suffer from the same tendency, making them even more vulnerable to negative commentaries. As mentioned before, such venues are usually visited by large groups of spectators, which is why the probability of negative views also increases. However, the exact degree, to which the performance of sport facilities is affected by customer reviews is uncertain and requires an in-depth analysis. The proposed case study will examine the issue based on the Donnington Park racing track in order to determine possible influence of customer reviews on it.

The primary objective of the data analysis would be to research the reviews concerning customers’ experiences with Donnington Park. First of all, the study will examine proportion of positive, negative, and neutral reviews. This way, it will be possible to determine the overall public image of Donnington Park. Secondly, the proportions will be weighed against the venue’s business performance in order to discern a potential correlation. The data will be collected using public sources, as far as Donnington Park’s financial results are concerned. As for the customer reviews, Google appears to be a valuable database containing numerous commentaries from people across the globe. While there are other services that collect customers’ opinions, Google is considered to be the leader in many spheres, including this one. Therefore, it is expected to provide a sufficient number of reviews from a diverse audience, allowing for the correct representation of Donnington Park visitors. Google Reviews is an international platform, meaning that it will be possible to include multiple nations in the research. At the same time, the platform offers an integrated translation mechanism, which would eliminate the language barrier.

Data scraping services will be the primary instrument used for data collection in the course of the planned study. Such tools are widely applied in the sphere of data analysis, as they considerably accelerate the process. Instead of going through numerous reviews one-by-one, it will be possible to download large amounts of data in a convenient form. During the following stage, appropriate software will be used in order to arrange the reviews according to required parameters. At the same time, there will be substantial theoretical findings aiming at providing a reference framework. Once the practical results will be obtained and compared with the aforementioned findings, conclusions will be drawn regarding the impact of customer reviews on Donnington Park. Overall, the planned study appears to be promising within the context of sport business management and analysis. It is important to determine whether modern customer-centered tendencies extend their influence to sport businesses as well. Accordingly, a comprehensive analysis of the large customer review database will provide a solid reference point for examining the performance of Donnington Park, one of the UK’s important venues, in modern circumstances.

Reference List

Varga, M. and Albuquerque, P. (2019) . Web.

More related papers Related Essay Examples
Cite This paper
You're welcome to use this sample in your assignment. Be sure to cite it correctly

Reference

IvyPanda. (2022, June 18). The Influence of Customer Reviews on Donnington Park. https://ivypanda.com/essays/the-influence-of-customer-reviews-on-donnington-park/

Work Cited

"The Influence of Customer Reviews on Donnington Park." IvyPanda, 18 June 2022, ivypanda.com/essays/the-influence-of-customer-reviews-on-donnington-park/.

References

IvyPanda. (2022) 'The Influence of Customer Reviews on Donnington Park'. 18 June.

References

IvyPanda. 2022. "The Influence of Customer Reviews on Donnington Park." June 18, 2022. https://ivypanda.com/essays/the-influence-of-customer-reviews-on-donnington-park/.

1. IvyPanda. "The Influence of Customer Reviews on Donnington Park." June 18, 2022. https://ivypanda.com/essays/the-influence-of-customer-reviews-on-donnington-park/.


Bibliography


IvyPanda. "The Influence of Customer Reviews on Donnington Park." June 18, 2022. https://ivypanda.com/essays/the-influence-of-customer-reviews-on-donnington-park/.

If, for any reason, you believe that this content should not be published on our website, please request its removal.
Updated:
This academic paper example has been carefully picked, checked and refined by our editorial team.
No AI was involved: only quilified experts contributed.
You are free to use it for the following purposes:
  • To find inspiration for your paper and overcome writer’s block
  • As a source of information (ensure proper referencing)
  • As a template for you assignment
Privacy Settings

IvyPanda uses cookies and similar technologies to enhance your experience, enabling functionalities such as:

  • Basic site functions
  • Ensuring secure, safe transactions
  • Secure account login
  • Remembering account, browser, and regional preferences
  • Remembering privacy and security settings
  • Analyzing site traffic and usage
  • Personalized search, content, and recommendations
  • Displaying relevant, targeted ads on and off IvyPanda

Please refer to IvyPanda's Cookies Policy and Privacy Policy for detailed information.

Required Cookies & Technologies
Always active

Certain technologies we use are essential for critical functions such as security and site integrity, account authentication, security and privacy preferences, internal site usage and maintenance data, and ensuring the site operates correctly for browsing and transactions.

Site Customization

Cookies and similar technologies are used to enhance your experience by:

  • Remembering general and regional preferences
  • Personalizing content, search, recommendations, and offers

Some functions, such as personalized recommendations, account preferences, or localization, may not work correctly without these technologies. For more details, please refer to IvyPanda's Cookies Policy.

Personalized Advertising

To enable personalized advertising (such as interest-based ads), we may share your data with our marketing and advertising partners using cookies and other technologies. These partners may have their own information collected about you. Turning off the personalized advertising setting won't stop you from seeing IvyPanda ads, but it may make the ads you see less relevant or more repetitive.

Personalized advertising may be considered a "sale" or "sharing" of the information under California and other state privacy laws, and you may have the right to opt out. Turning off personalized advertising allows you to exercise your right to opt out. Learn more in IvyPanda's Cookies Policy and Privacy Policy.

1 / 1