Starting a successful business literally out of nothing is extremely hard; however, it is even harder to maintain the business successfully and come up with efficient strategies depending on the changes in the target market. Against all the odds, the owners of the Intervale D. O. O. Koper have been staying afloat for about two decades running and are most likely to become even more successful in the future despite high competition rates because of their unique and ingenious strategy.
First of all, it is important to mention that the mission of the company is to maintain high-quality services and remain at the top in the current sails market. Given the fact that the company was founded literally on a shoestring budget of two people who used to have no experience in sailing or sails production, for that matter, it is quite impressive that the company nowadays defines the product quality and dictates its standards in the existing market. Is the time changes, one can observe the company slowly changing its goals, which is rather acceptable for a firm of such scale.
However, it is worth noting that the current goal of Intervale D. O. O. Koper does not seem to match the company’s scale; aiming solely at the Optimist youth dinghy seems as if the company has taken its standards down a few notches. While it is worth aiming at expanding the services, the idea of arranging a single event as if it was the company’s final battle does not seem right. However, given the fact that the event is bound to attract even more clients to the company, the Intervale D. O. O. Koper’s move can be justified.
Speaking of the recent moves that Intervale D. O. O. Koper has made, one must take a closer look at the company’s strategy. It seems that Intervale D. O. O. Koper is trying to split its strategy into several steps that will lead the company eventually to its success. The given idea, however, seems rather weak for the company that has started as a daring project and used all the resources that the managers had at hand to impress the audience.
It can be assumed, however, that Interval D. O. O. Koper is trying to balance its strategy out by handling several projects simultaneously, since, along with the Optimist youth dinghy, Intervale D. O. O. Koper has also started providing sales for cruising and racing yachts. It must be kept in mind, though, that taking too many risks would be dangerous since Intervale D. O. O. Koper has many rivals. Even with the recent upgrade on sails quality with the help of the raw material from Finland, Intervale D. O. O. Koper still has to face huge competition (Hisrich, 2010).
Even though Intervale D. O. O. Koper is currently facing a considerable competition and is standing on the threshold of a complete change of its corporate culture, it is still clear that the company will remain just as successful as it is now. With the help of a unique strategy, Intervale D. O. O. Koper has achieved the stage of development at which the company can set its own rules in the sails market and control the latter fully.
However, it is still necessary to keep in mind that Intervale D. O. O. Koper needs a more flexible policy regarding the costs and the general focus. Redefining the later, Intervale D. O. O. Koper could lose its core clientele, which is highly undesirable for the company at present. All in all, Intervale D. O. O. Koper is a perfect example of taking nothing and turn it into a business empire.
Reference List
Hisrich, R. (2010). Entrepreneurship. New York City, NY: McGraw Hill.