Shower Foam Deep Moisture Foaming Body Wash by Dove has been chosen for the analysis. Its volume is 13.5 oz, and it is produced by Unilever. The generic is Total Moisturizing Body Wash with Shea Butter by Equate, which is 23.6 oz and is manufactured by Walmart. The components of the two substances are almost similar; however, the product by Dove has a foaming effect while the second product has a creamy texture. Therefore, Dove has more Sodium Lauroyl Glutamate to produce the foam.
In terms of pricing, the first product is two times more expensive than the generic product while offering twice less product. The packaging is dissimilar as the body washes by Dove has a dispenser. However, the material used to produce the bottles is the same. To differentiate themselves, brands mention their peculiar features on the packaging for the customers to observe them straight away. For instance, the product by Dove is clinically tested while the other body wash is cruelty-free and hypoallergenic, and the packaging is recyclable. To meet customer needs, the brands use a price differentiation strategy (Kerin and Hartley 113). Thus, generic products are almost similar to each other and offer the same solutions to customer needs; however, it is the task of a customer to choose whether he or she prefers branded commodities or those that are charged less but do not belong to a famous trademark.
I am loyal to Walmart products such as Equate since they are less expensive than branded goods, but they are similar in quality. The reason for this choice lies in the understanding that when purchasing such commodities, I do not have to overpay for the famous name but spend my money on the product’s content solely (Kerin and Hartley 113). The marketing strategy that this store could apply should include customer service orientation. It would help the enterprise to boost customer experience and attract more potential clients.
Work Cited
Kerin, Roger, and Steven Hartley. Marketing: The Core. McGraw-Hill Education, 2015.