Introduction
The problems of environmental effluence and the dependence of people’s health on the fact of air pollution require immediate solving in modern society. People all over the world suffer from many diseases which are the results of the dangerous situation in the world because of the problem of air pollution. Different types of chronic allergies and asthma which are affected by the various products of industrial pollution and dust are the symbols of today’s life, and there cannot be any delays in finding the key to the problem. The attempts to offer some actual solutions to the question led to developing and working out the idea of special devices which can protect those people who live in extremely polluted regions from the risk of dust and dirty air.
Main body
The result of proper analysis of the situation in polluted territories was the emergence of face masks and other devices which were inconvenient to use and rather expensive to buy. Moreover, they did not guarantee perfect safeness from the smog, dust, and fumes. People who suffered from allergies, asthma and had the risk to get flu and other dangerous infections considered such types of protection as ineffective.
The elaboration of FDNS (first defense nasal screens) allowed economically effective solutions to this definite problem. The systematic studying of the issue resulted in the determination of the areas in which FDNS could be efficiently used. Middle East territories were defined as responding to the problem not only because of a high level of air pollution but also because of an urgent necessity to solve this problem. In Iran, the situation is critical and complicated with the fact that in many cities the occurrences of pulmonary diseases and different types of rhinitis are too frequent. Besides, the peculiarities of the climate also influence the regularity of facts that people have bad colds and flu. Therefore, FDNS can be widely used for military purposes to protect soldiers from any respiratory diseases because now they have to use special masks and face many disadvantages of using them.
Why is using FDNS more preferable and convenient in comparison with using any other filters and face masks? It should be mentioned here that FDNS is developed to be successfully implemented in a great range of industries because of their specific quality characteristics. The possible rate of effectiveness of using FDNS was studied during the proper research and detailed surveying and according to the observation of the effect which FDNS produce on volunteers.
Still, along with a high level of effectiveness of FDNS in protection from dangerous air pollutants and bacteria, the nasal screens are easy to use in any situation because it is almost impossible to notice when a person is using it, and they do not influence your everyday life negatively, do not prevent you from any activity. Nasal screens are hypoallergenic and can be used by any person. This fact can contribute to the widening of the sphere of the usage of the product. The quantitative characteristics that prove the effectiveness of FDNS are also higher than any ones which are provided by the other products.
Moreover, the fact of the possibility to use FDNS both for the state’s intentions in which the masses of people are involved (military purposes, the cases of epidemic) and for the personal purposes affects the question of the appropriate price of the product. Consequently, the price policy on the product is rather competitive and allows many companies and industries to use FDNS in their business.
Besides, the product is also available for people who have to use it because of health problems. It can be measured as the more effective and accessible alternative to expensive and rarely dangerous medicines. In addition, the company allows consulting its exclusive distributor as for the problems of providing the products in a definite country to avoid any of them. All these obvious advantages can be considered valuable for the process of successful marketing. The advantages of the product are also confirmed by using efficient technologies in making FDNS.
However, FDNS is rather a new product and the question of providing customers with an idea of its effectiveness is challenging and requires decisive solutions because of the possible ignorance of the advantages of using FDNS by the representatives of the other companies. Moreover, the task is to prove its innovational effect and to stress the rate of advantages.
The providing of FDNS as the devices of effective protection against pollutants, bacteria, viruses from the air and as the way to decrease the level of respiratory diseases, allergies, and cases of asthma requires a proper and effective marketing policy. This industry can give a great number of possibilities for implementing such products in the sphere of international markets and the results of developing and promoting FDNS can positively contribute to the process of the world battle with the negative and threatening products of people’s activity.
Conclusion
The opportunity to develop the industry in the direction of international contacts and cooperation can be progressed with the help of working out the effective plan of attaining the perspectives in which supporting the military requirements, the social needs of avoiding the hazardous cases of respiratory diseases play the most significant roles.