The Starbucks Brand’s Ad Marketing Essay

Exclusively available on Available only on IvyPanda® Made by Human No AI

The brand selected for this essay is Starbucks due to its well-established image and popularity among clients worldwide. Furthermore, this company is known for successful advertising campaigns and methods, which makes it a valuable case for analysis. The ad chosen for the discussion is presented in the image below. It is an example of online ad marketing that creates a specific message for the target audience, aiming to drive sales and develop customer loyalty and brand recognition.

The ad on the company’s Facebook page includes an image with Starbucks’ (2022) signature holiday cups and the text saying “together at last…” followed by a green heart emoji. The widely-recognized festive cups serve as an integral part of the company’s winter marketing campaigns. However, their design changes from year to year to provide a unique experience for customers and support creativity. This selection of words in the ad indicates the products’ special value and limited availability, which impacts clients’ behaviour and increases sales.

Starbucks targets a relatively broad public while still focusing on higher-income individuals who are mostly young. The selected ad addresses clients who are familiar with the coffee chain’s holiday drinks and aims to capture the interest of individuals who like coffee drinks and winter holidays. In this regard, the company’s post utilises both mass and segment marketing. This ad marketing was selected because it demonstrates how targeting uses behavioural segmentation by displaying exclusive winter products during the holiday season and motivating clients to buy them. It engages customers to comment under the post and discuss their favourite festive Starbucks drinks. Overall, the ad marketing discussed in this paper shows how Starbucks utilises creativity and behavioural segmentation to drive sales, establish a brand image, and increase customer loyalty.

Reference

Starbucks. (2022). Together at last… [An image attached]. Facebook. Web.

More related papers Related Essay Examples
Cite This paper
You're welcome to use this sample in your assignment. Be sure to cite it correctly

Reference

IvyPanda. (2023, December 14). The Starbucks Brand's Ad Marketing. https://ivypanda.com/essays/the-starbucks-brands-ad-marketing/

Work Cited

"The Starbucks Brand's Ad Marketing." IvyPanda, 14 Dec. 2023, ivypanda.com/essays/the-starbucks-brands-ad-marketing/.

References

IvyPanda. (2023) 'The Starbucks Brand's Ad Marketing'. 14 December.

References

IvyPanda. 2023. "The Starbucks Brand's Ad Marketing." December 14, 2023. https://ivypanda.com/essays/the-starbucks-brands-ad-marketing/.

1. IvyPanda. "The Starbucks Brand's Ad Marketing." December 14, 2023. https://ivypanda.com/essays/the-starbucks-brands-ad-marketing/.


Bibliography


IvyPanda. "The Starbucks Brand's Ad Marketing." December 14, 2023. https://ivypanda.com/essays/the-starbucks-brands-ad-marketing/.

If, for any reason, you believe that this content should not be published on our website, please request its removal.
Updated:
This academic paper example has been carefully picked, checked and refined by our editorial team.
No AI was involved: only quilified experts contributed.
You are free to use it for the following purposes:
  • To find inspiration for your paper and overcome writer’s block
  • As a source of information (ensure proper referencing)
  • As a template for you assignment
Privacy Settings

IvyPanda uses cookies and similar technologies to enhance your experience, enabling functionalities such as:

  • Basic site functions
  • Ensuring secure, safe transactions
  • Secure account login
  • Remembering account, browser, and regional preferences
  • Remembering privacy and security settings
  • Analyzing site traffic and usage
  • Personalized search, content, and recommendations
  • Displaying relevant, targeted ads on and off IvyPanda

Please refer to IvyPanda's Cookies Policy and Privacy Policy for detailed information.

Required Cookies & Technologies
Always active

Certain technologies we use are essential for critical functions such as security and site integrity, account authentication, security and privacy preferences, internal site usage and maintenance data, and ensuring the site operates correctly for browsing and transactions.

Site Customization

Cookies and similar technologies are used to enhance your experience by:

  • Remembering general and regional preferences
  • Personalizing content, search, recommendations, and offers

Some functions, such as personalized recommendations, account preferences, or localization, may not work correctly without these technologies. For more details, please refer to IvyPanda's Cookies Policy.

Personalized Advertising

To enable personalized advertising (such as interest-based ads), we may share your data with our marketing and advertising partners using cookies and other technologies. These partners may have their own information collected about you. Turning off the personalized advertising setting won't stop you from seeing IvyPanda ads, but it may make the ads you see less relevant or more repetitive.

Personalized advertising may be considered a "sale" or "sharing" of the information under California and other state privacy laws, and you may have the right to opt out. Turning off personalized advertising allows you to exercise your right to opt out. Learn more in IvyPanda's Cookies Policy and Privacy Policy.

1 / 1